Project description
Augmented reality to invigorate post-pandemic cultural landscapes
In a world reshaped by the pandemic, cultural institutions and museums are seeking innovative ways to captivate a wider audience and rejuvenate the post-COVID-19 cultural landscape. The question is how to draw people back to cultural venues while making art accessible to all. To find the answer, the EU-funded BavARt project brings together technology and culture. By leveraging augmented reality (AR), it breaks barriers and beckons a broader audience. Like Pokémon Go, BavAR[t] captures imagination through a game, but with an artful twist – players hunt not creatures but artworks, earning points redeemable for cultural rewards. Beyond entertainment, BavAR[t] is a game-changing business-to-business platform. Museums and theatres will be able to wield AR to craft immersive experiences.
Objective
Cultural institutions and museums are currently really eager to target a broader audience and to have visitors coming back at a regular rate to reignite the cultural sector in the post-covid era. Digital technology provides an amazing opportunity for cultural institutions by allowing them to be ubiquitous, to engage with new audiences, to help people to prepare and share their visit and to forge new relationships with their visitors. BavAR[t] is totally designed to cope with such difficulties, by offering both a game AND a platform for professionals, in augmented reality, dedicated to art and culture.
BavAR[t] is a game, similar to PokémonGo, except that instead of capturing the famous small and cute Japanese monsters, players catches... artworks! And for artwork capturated, players collect points, which can then be exchanged for cultural vouchers, such as cinema or theater tickets. But BavAR[t] is so much more than a game. The game is only a pretext to enable cultural mediation and communication with a wider public, not necessarily always inclined to enter in cultural institutions.
BavAR[t] is also a B2B platform, allowing art and culture professionals, such as museums, galleries or theater, to quickly and easily create an augmented reality experience for their visitors or their target. This platform format allows all actors from this sector to develop their innovation potential, offering them a new revenue source, and allows them to focus on the content itself, and the communication strategy rather than on the technical difficulties and costs inherent to the development.
In this proposal, AR[t] Studio propose to
- Deploy BavAR[t] at a European scale, to encourage artwork circulation, promote art & culture by spreading art everywhere on map
- Develop guided tours, allowing cultural institutions to offer full personalized guided tours to their visitors or their targets.
A democratization of art by the gamification and the use of deep tech!
Programme(s)
- HORIZON.3.2 - European innovation ecosystems Main Programme
Funding Scheme
HORIZON-CSA - HORIZON Coordination and Support ActionsCoordinator
29910 TREGUNC
France
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.