Description du projet
La réalité augmentée pour raviver les paysages culturels post-pandémiques
Dans un monde remodelé par la pandémie, les institutions culturelles et les musées sont à la recherche de moyens innovants pour captiver un public plus large et rajeunir le paysage culturel post-COVID-19. Mais comment faire revenir le public dans les lieux culturels tout en rendant l’art accessible à tous? Le projet BavARt, financé par l’UE, répond à cette question en associant la technologie et la culture. La réalité augmentée (RA) lui permet de faire tomber les barrières et d’attirer un public plus large. À l’instar de Pokémon Go, BavAR[t] capte l’imagination à travers un jeu, mais avec une touche artistique: les joueurs chassent non pas des créatures mais des œuvres d’art, en gagnant des points échangeables contre des récompenses culturelles. Au-delà du divertissement, BavAR[t] est une plateforme B2B révolutionnaire. Les musées et les théâtres pourront désormais utiliser la réalité augmentée pour créer des expériences immersives.
Objectif
Cultural institutions and museums are currently really eager to target a broader audience and to have visitors coming back at a regular rate to reignite the cultural sector in the post-covid era. Digital technology provides an amazing opportunity for cultural institutions by allowing them to be ubiquitous, to engage with new audiences, to help people to prepare and share their visit and to forge new relationships with their visitors. BavAR[t] is totally designed to cope with such difficulties, by offering both a game AND a platform for professionals, in augmented reality, dedicated to art and culture.
BavAR[t] is a game, similar to PokémonGo, except that instead of capturing the famous small and cute Japanese monsters, players catches... artworks! And for artwork capturated, players collect points, which can then be exchanged for cultural vouchers, such as cinema or theater tickets. But BavAR[t] is so much more than a game. The game is only a pretext to enable cultural mediation and communication with a wider public, not necessarily always inclined to enter in cultural institutions.
BavAR[t] is also a B2B platform, allowing art and culture professionals, such as museums, galleries or theater, to quickly and easily create an augmented reality experience for their visitors or their target. This platform format allows all actors from this sector to develop their innovation potential, offering them a new revenue source, and allows them to focus on the content itself, and the communication strategy rather than on the technical difficulties and costs inherent to the development.
In this proposal, AR[t] Studio propose to
- Deploy BavAR[t] at a European scale, to encourage artwork circulation, promote art & culture by spreading art everywhere on map
- Develop guided tours, allowing cultural institutions to offer full personalized guided tours to their visitors or their targets.
A democratization of art by the gamification and the use of deep tech!
Programme(s)
- HORIZON.3.2 - European innovation ecosystems Main Programme
Appel à propositions
(s’ouvre dans une nouvelle fenêtre) HORIZON-EIE-2022-SCALEUP-02
Voir d’autres projets de cet appelRégime de financement
HORIZON-CSA - HORIZON Coordination and Support ActionsCoordinateur
29910 Tregunc
France
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.