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Green Economy by Digital and democratised Energy Markets enabling the Active Consumers

Periodic Reporting for period 1 - GEDEMAC (Green Economy by Digital and democratised Energy Markets enabling the Active Consumers)

Periodo di rendicontazione: 2023-06-01 al 2024-02-29

Enabling the energy transition is an urgent measure needed to mitigate climate change. However, the integration of increasing distributed renewable energy sources is causing an imbalance between generation and demand, grid congestion and price volatility. It is crucial to digitalize the grid and empower the consumers to reduce the impact of these effects of the energy transition. Demand Side Flexibility (DSF), managed through new players that aggregate the offer of the consumers, the Aggregators, is an innovative business model emerging in all the energy markets in Europe. The market opportunity is increasing at 21.5% CAGR to reach an available market value of €16.7B in 2027 in the EU.
BAMBOO is a Software-as-a-Service platform based on Artificial Intelligence that allows Aggregators and Energy Retailers to offer DSF in the energy markets in an automated and dynamic manner. For the first time, these industry players can predict the demand and the flexibility of their client’s portfolio to offer it in real time. BAMBOO will facilitate the easy creation of new companies that aim to enter the market of DSF as aggregators, such as Energy Services companies, Infrastructures Companies, Industry Groups or Energy Communities. Therefore, BAMBOO will significantly impact the digitalisation of the European energy system and accelerate the penetration of renewable energy sources in the grid.
The company is co-founded and co-led by Cristina Corchero, CTO, who is committed to bringing her knowledge and expertise acquired as a researcher to the market. Her professional career and female leadership has been recognized with outstanding awards; moreover, she has appeared on TV and media to talk about energy in plain language to the citizens. Thanks to Women TechEU, Cristina aims to improve her skills to manage the company's growth and prepare the business's commercial and financial strategy for scalability.
The activities performed during the project where the ones planned:
- Review and update of a financial plan, focusing on investment needs and growth strategy
- Commersialisation plan updated with new pricing schema and client segmentation
- Internationalisation plan created with focus in Europe but also a preliminar analysis on United States.
- Marketing plan and actions to be performed
- Preparation and execution of the investment round.
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