The European Union’s strategic vision for a climate-neutral economy by 2050, places clean hydrogen at the core of its decarbonisation agenda. The strategy sets ambitious targets: by 2030, the EU aims to produce 10 million tonnes (Mt) and import an additional 10 Mt of renewable hydrogen, supported by the deployment of 40 GW of electrolyser capacity—20 GW within the EU and 20 GW in neighbouring regions.
Achieving the 2030 targets requires not only the expansion of existing technologies but also the acceleration of innovation in emerging and lower Technology Readiness Level (TRL) solutions. These include:
• Less mature electrolysis technologies, such as High Temperature and Anion Exchange Membrane Electrolysis (AEMEL);
• Low TRL hydrogen production routes, including direct solar water splitting and offshore wind-powered electrolysis;
• Alternative feedstocks, such as biogas, biomethane, and bioethanol.
The H2SHIFT project—Services for Hydrogen Innovation Facilitation and Testing—is designed to accelerate the development, validation, and market readiness of innovative hydrogen production technologies, in alignment with the European Union’s hydrogen strategy and the Clean Hydrogen Joint Undertaking’s Strategic Research and Innovation Agenda (SRIA). The project’s overarching ambition is to establish a European-wide Open Innovation Test Bed (OITB) that enables the emergence of next-generation hydrogen production pathways that are efficient, cost-effective, and scalable. To this end, H2SHIFT is creating a coordinated network of laboratories and test lines, managed through a Single Entry Point (SEP), to provide technical and non-technical services to technology developers, with a strong emphasis on supporting startups and SMEs.
The project also investigates, tests, assesses, and upscales emerging hydrogen production technologies identified in the SRIA, offering comprehensive 360º support services for startups and SMEs—including prototyping, upscaling, circularity, sustainability, and business development—to help advance technologies from TRL3 to TRL8. Finally, H2SHIFT is committed to crafting impactful narratives that demonstrate the value and relevance of the OITB, linking the stories of supported startups and SMEs to measurable outcomes and impact indicators. This approach is central to the project’s dissemination and exploitation strategy and is designed to foster public acceptance and ensure long-term sustainability.