Periodic Reporting for period 1 - NIGHTMADRID (Researchers and citizen creating together a better future)
Berichtszeitraum: 2024-05-01 bis 2025-04-30
The NIGHTMADRID project aimed to highlight the important role researchers’ labour in our society and its contribution to the improvement of societal welfare, not only running the engine of technological innovation but also by their enhancement of knowledge acquisition in Europe. The NIGHTMADRID project was addressed to citizens of the Region of Madrid that aimed to bring researchers and their work closer to the public at large and to promote research careers among young people without gender barriers from very early ages.
To achieve this goal a continuous and wide-ranging awareness campaign was launched combining the traditional communication vectors (written and digital press, radio, TV or street adverts) with the contemporary ones (virtual media or social networks and platforms). The event aimed to attract as much people as possible by transmitting the main messages of the Night, i.e: Science is built by all of us and for all of us; and emphasise the exceptional role of Researchers, which live amongst us, and the importance of the sciences to society. The event aimed to inspire collaboration between the public and the scientific community, highlighting how researchers and their work can drive innovation to solve global challenges and build a sustainable, thriving world for future generations.
The project brought together researchers to the general public and increased awareness of research and innovation activities, with a view to supporting the public recognition of researchers. The European Researchers' Night in Madrid brought together researchers to the general public and increased awareness of research and innovation activities, with a view to supporting the public recognition of researchers, creating an understanding of the impact of researchers' work on citizen's daily life, and encouraging young people to embark on scientific careers. The project implemented it by means of a set of festive activities carried out in the Region of Madrid in the morning and evening of the last Friday of September. The activities were addressed to public at large, science-addicts and science-reluctant, children, families, teachers, elderly, people regardless their scientific background with a special focus on young people: secondary and primary school students with the main purpose of encouraging STEM subjects and science careers, university students and also vocational education and training students. The event involved researchers, benefited by EU funds, especially the Marie Sklodowska-Curie Actions (MSCA). Their presence in the activities at the European corners pointed out the transnational and diversity aspects of research, showing the attractiveness of their jobs that can be done everywhere in Europe. Regional and Academic authorities, stakeholders and managers from universities, research centres, museums, hospitals, NGOs, foundations and industry (Spin offs, SME or Large Companies) in the Region of Madrid were at the core of the project.
To achieve this goal a continuous and wide-ranging awareness campaign was launched combining the traditional communication vectors (written and digital press, radio, TV or street adverts) with the contemporary ones (virtual media or social networks and platforms). The event aimed to attract as much people as possible by transmitting the main messages of the Night, i.e: Science is built by all of us and for all of us; and emphasise the exceptional role of Researchers, which live amongst us, and the importance of the sciences to society. The event aimed to inspire collaboration between the public and the scientific community, highlighting how researchers and their work can drive innovation to solve global challenges and build a sustainable, thriving world for future generations.
The project brought together researchers to the general public and increased awareness of research and innovation activities, with a view to supporting the public recognition of researchers. The European Researchers' Night in Madrid brought together researchers to the general public and increased awareness of research and innovation activities, with a view to supporting the public recognition of researchers, creating an understanding of the impact of researchers' work on citizen's daily life, and encouraging young people to embark on scientific careers. The project implemented it by means of a set of festive activities carried out in the Region of Madrid in the morning and evening of the last Friday of September. The activities were addressed to public at large, science-addicts and science-reluctant, children, families, teachers, elderly, people regardless their scientific background with a special focus on young people: secondary and primary school students with the main purpose of encouraging STEM subjects and science careers, university students and also vocational education and training students. The event involved researchers, benefited by EU funds, especially the Marie Sklodowska-Curie Actions (MSCA). Their presence in the activities at the European corners pointed out the transnational and diversity aspects of research, showing the attractiveness of their jobs that can be done everywhere in Europe. Regional and Academic authorities, stakeholders and managers from universities, research centres, museums, hospitals, NGOs, foundations and industry (Spin offs, SME or Large Companies) in the Region of Madrid were at the core of the project.
Task undertaken (WP1):
Audience targeted: public at large regardless of age and scientific background, especially children and young people faced with a career choice or with the option of studying STEM subjects, with special emphasis on girls less willing to choose these subjects
Communication tools:
· Online: the project website and the social networks profiles, other institutional and popular websites, and e-mailing based on coordinator's and cooperating bodies' mailing lists
· Offline: posters displayed in educational and cultural centres; publication of articles and promotional announcements, interviews in newspapers; publication of press releases displayed to radio, press, TV channels. Public advertising: adverts in urban furniture, billboards and posters in metro stations; pre-events.
Results achieved (WP1)
- Over 300 posters, distributed to the participants from all over the Region of Madrid
- Outdoors advertising circuit in the main and longer streets in the centre of Madrid. Advertising in public places and public transport: city billboards and posters in main underground stations of Madrid
- Airing of announcements, advertising, programmes, interviews, news reports on radio and TV stations. Publication of articles, interviews, announcements, advertising in written and digital press
- Publication of multiple press releases, by the coordinator and some of the institutions involved. Sending of invitations to schools, universities, research centres, scientific and technological parks, etc.
- Organisation of pre-events, as a national event gathering all the ERN projects in Spain and particular pre-events carried out by some participants
- Distribution of posters in educational and research centres all over Madrid
- Revamping, constant updating and maintenance of the project website (178.271hits from May to the end of November) and of website of the ERN in Spain. Links with the websites of the institutions involved. Revamping of social network profiles. Special hashtags: @MSCActions, #EuropeanResearchersNight, #NIGHTmadrid, #NIGHTspain, #MSCAnight, #ERN24 and #NocheEuropeaInvestigadores used for all the ERN in Madrid, Spain and Europe.
- About 3.500.000 were made aware of the ERN objectives with the exterior advertising campaign.
Results achieved (WP2) in 2024
- 154 activities organized
- over 400 additional activities were organised simultaneously in Latin America
- Involvement of 1500 researchers
- Overall number of attendees of 45.000 visitors
Audience targeted: public at large regardless of age and scientific background, especially children and young people faced with a career choice or with the option of studying STEM subjects, with special emphasis on girls less willing to choose these subjects
Communication tools:
· Online: the project website and the social networks profiles, other institutional and popular websites, and e-mailing based on coordinator's and cooperating bodies' mailing lists
· Offline: posters displayed in educational and cultural centres; publication of articles and promotional announcements, interviews in newspapers; publication of press releases displayed to radio, press, TV channels. Public advertising: adverts in urban furniture, billboards and posters in metro stations; pre-events.
Results achieved (WP1)
- Over 300 posters, distributed to the participants from all over the Region of Madrid
- Outdoors advertising circuit in the main and longer streets in the centre of Madrid. Advertising in public places and public transport: city billboards and posters in main underground stations of Madrid
- Airing of announcements, advertising, programmes, interviews, news reports on radio and TV stations. Publication of articles, interviews, announcements, advertising in written and digital press
- Publication of multiple press releases, by the coordinator and some of the institutions involved. Sending of invitations to schools, universities, research centres, scientific and technological parks, etc.
- Organisation of pre-events, as a national event gathering all the ERN projects in Spain and particular pre-events carried out by some participants
- Distribution of posters in educational and research centres all over Madrid
- Revamping, constant updating and maintenance of the project website (178.271hits from May to the end of November) and of website of the ERN in Spain. Links with the websites of the institutions involved. Revamping of social network profiles. Special hashtags: @MSCActions, #EuropeanResearchersNight, #NIGHTmadrid, #NIGHTspain, #MSCAnight, #ERN24 and #NocheEuropeaInvestigadores used for all the ERN in Madrid, Spain and Europe.
- About 3.500.000 were made aware of the ERN objectives with the exterior advertising campaign.
Results achieved (WP2) in 2024
- 154 activities organized
- over 400 additional activities were organised simultaneously in Latin America
- Involvement of 1500 researchers
- Overall number of attendees of 45.000 visitors
During the event, about 45.000 people participate in the activities of the European Researchers Night 2024.
1.500 researchers, undertaken the 140 activities of the journey, many of them performed in public facilities of the Comunidad de Madrid.
Exterior advertising campaign reached an audience of 3.500.000 people.
1.500 researchers, undertaken the 140 activities of the journey, many of them performed in public facilities of the Comunidad de Madrid.
Exterior advertising campaign reached an audience of 3.500.000 people.