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A Systematic Exploration of Interreal Translations in the Media Multiverse

Project description

Understanding inter-real translations in a growingly complex world

The emergence and spread of virtual reality and augmented reality technologies, along with the digital solutions and cultural conceptions that underpin them, have raised important questions about the future of these technologies and their interactions. The ERC-funded InterReal project will investigate the possibility of a media multiverse, exploring the mechanisms that transfer subjects, spaces, and objects across different realities as 'inter-real translations'. The project aims to develop new approaches to studying and understanding these translations, encompassing both analytical studies of current inter-real translations and speculative explorations. Ultimately, the goal is to enhance our theoretical, empirical, and methodological understanding of these phenomena.

Objective

What will be the shape of the mediated reality to come? Current models include a single interconnected immersive metaverse, an increasing integration between physical reality and ambient technology, and a postdigital disaffection towards immersive technologies. InterReal argues that the most probable outcome, in the near future, will not be the identification of a clear avenue, but rather a multiplication of “realities”: a Media Multiverse. This multiverse encompasses all kinds of media-generated virtual spaces, from those of immersive Virtual Reality (VR), to the layers of Augmented Reality (AR) visualized over the physical world, and to the virtual worlds of digital games. At the centre of the semiotic workings of the multiverse are mechanisms of interreal translations: specific forms of intersemiotic translation that transfer objects, spaces, or subjects across realities.
InterReal aims to develop an innovative approach to study and understand translations between different realities, and how they could influence our future. The project objectives advance our empirical understanding of interreal translations (Obj1), our methodological capacity to approach them (Obj2) and the creation of a theoretical framework to understand the media multiverse (Obj3). To do so, we propose a combination and innovation of methods and approaches from translation studies and speculative research. The analytical approach (WP1) will provide us with a nuanced understanding of the current state of interreal translations. The speculative approach (WP2) will offer a critical look to the current ideologies and future possibilities related to the development of the media multiverse. The synthesis between the two (WP3) will pave the way for a new discipline: Multiverse Studies, which we urgently need as our mediascape becomes increasingly complex, difficult to navigate and fragmented.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

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(opens in new window) ERC-2024-STG

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Host institution

TAMPEREEN KORKEAKOULUSAATIO SR
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 439 590,00
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 439 590,00

Beneficiaries (1)

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