Making Driving Safer with Augmented reality

Project Information

Rocksolid AR

Grant agreement ID: 101166533

DOI 10.3030/101166533

EC signature date 9 July 2024

Start date 1 June 2024

End date 31 May 2026

Funded under

• The European Innovation Council (EIC)

Total cost € 3 580 302,01

EU contribution € 2 499 998,66

Coordinated by

BASEMARK OY
Finland

Project description

Accelerating AR developement to enhance driving safety

In the automotive world, the drive for advanced human-machine interfaces (HMIs) is accelerating, yet many manufacturers struggle with the complexities of augmented reality (AR) development. The market for automotive AR is booming, with a projected EUR 6.6 billion total addressable market, but there is a notable gap in tools tailored for this niche. With this in mind, the EIC-funded Rocksolid AR project aims to enable immersive AR experiences in vehicles by providing comprehensive software development tools through its flagship product, Rocksolid AR Studio. Designed to accelerate AR development, testing, and deployment, Rocksolid AR Studio supports both premium and non-premium models, helping automotive OEMs transition from traditional manufacturing to a software-centric future.

Objective

Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market. Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools. Basemarks flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.
In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential 6.6 billion Total Addressable Market (TAM).

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.

• natural sciences › computer and information sciences › software

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Keywords

• Augmented Reality
• ADAS
• Safety

Programme(s)

• HORIZON.3.1 - The European Innovation Council (EIC) Main Programme

Topic(s)

• HORIZON-EIC-2023-ACCELERATOROPEN-01 - EIC Accelerator Open 2023

Call for proposal

HORIZON-EIC-2023-ACCELERATOR-01

Funding Scheme

HORIZON-EIC-ACC-BF - HORIZON EIC Accelerator Blended Finance

Coordinator

BASEMARK OY

• Net EU contribution: € 2 217 882,91
• Address: ALBERTINKATU 25 B ; 00180 HELSINKI ; Finland
• SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes:
  Activity type
  Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Total cost: € 3 580 302,01

Participants (1)

Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

BASEMARK GMBH

Germany

• Net EU contribution: € 282 115,75
• Address: AUSSERE WEBERSTRASSE 57 ; 02763 MUNCHEN
• SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes:
  Activity type
  Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Total cost: No data