Project description
Accelerating AR developement to enhance driving safety
In the automotive world, the drive for advanced human-machine interfaces (HMIs) is accelerating, yet many manufacturers struggle with the complexities of augmented reality (AR) development. The market for automotive AR is booming, with a projected EUR 6.6 billion total addressable market, but there is a notable gap in tools tailored for this niche. With this in mind, the EIC-funded Rocksolid AR project aims to enable immersive AR experiences in vehicles by providing comprehensive software development tools through its flagship product, Rocksolid AR Studio. Designed to accelerate AR development, testing, and deployment, Rocksolid AR Studio supports both premium and non-premium models, helping automotive OEMs transition from traditional manufacturing to a software-centric future.
Objective
Basemark is a company with a mission to improve driving safety and enjoyment through Augmented Reality (AR), focusing on the automotive AR market. Basemark aims to help automotive OEMs transition from traditional manufacturing to software-centric operations by providing software development tools. Basemark’s flagship product, Rocksolid AR Studio, simplifies AR development, testing, and deployment for both premium and non-premium vehicle models.
In the automotive industry, there is a growing demand for advanced Human-Machine Interfaces (HMIs) utilizing AR technology, but there is a lack of tailored AR development tools. Basemark aims to address this gap, with a potential €6.6 billion Total Addressable Market (TAM).
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software software development
- engineering and technology mechanical engineering vehicle engineering automotive engineering
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.3.1 - The European Innovation Council (EIC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-EIC-ACC-BF - HORIZON EIC Accelerator Blended Finance
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-EIC-2023-ACCELERATOR-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
00180 Helsinki
Finland
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.