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Electrifying Mobility: Behaviour, Analytics, Regulation, and Knowledge for Decarbonization

Objective

The EMBARK project aims to develop a novel interdisciplinary modelling framework to accelerate the electrification of urban transport systems in line with the European Green Deal and “Fit for 55” targets. The primary objective is to understand and simulate how behavioural preferences, policy instruments, and market structure interact to influence the adoption and integration of electric vehicles (EVs), including vehicle-to-grid (V2G) technologies.

The research pursues four objectives: 1) Understanding how individual and collective mobility preferences shape adoption of electric mobility; 2) Quantifying the carbon and energy impacts of these behaviours through large-scale agent-based simulations; 3) Identifying how electricity markets and charging infrastructure should evolve to support flexible and user-centric electrification; and 4) Assessing the viability and scalability of vehicle-to-grid (V2G) business models under different regulatory and market contexts.

To achieve these goals, the project will build an open-source multiagent-based simulation platform that couples behavioural choice modelling with techno-economic and policy layers. The behavioural component will draw on empirical data on user preferences and behaviour, while the engineering layer will simulate infrastructure deployments, grid interactions, and battery performance. The economic-policy layer will model electricity pricing, incentives, and regulatory measures. The framework will be applied to case studies in the UK, Netherlands, and France enabling cross-country comparison of V2G and electrification strategies.

This project is directly relevant to the Horizon Europe work programme on clean energy transition and climate-resilient infrastructure. By bridging behavioural science, energy systems, and policy design, EMBARK will provide critical insights for policymakers, utilities, and mobility providers to co-design inclusive, sustainable, and decarbonized transport systems across Europe.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-MSCA-2025-PF

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Coordinator

THE UNIVERSITY OF BIRMINGHAM
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 276 187,92
Address
Edgbaston
B15 2TT Birmingham
United Kingdom

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Region
West Midlands (England) West Midlands Birmingham
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data

Partners (3)