Project description
Understanding the socio-economic dimensions of vehicle-to-grid integration in electric vehicles
Electric vehicles (EVs) help cut transport emissions, though their rising numbers place stress on power grids. Vehicle-to-grid (V2G) technology can turn EVs into mobile batteries, storing renewable energy and returning it when needed. However, V2G adoption remains slow, since little is known about what motivates users, how policies should be shaped, or which business models actually work. The MSCA-funded EMBARK project will study these questions together, combining EV user surveys, people and energy market simulations, pricing and policy option tests, and business model evaluations for fairness and profitability. Using case studies from the UK and the Netherlands, with lessons tested in France, the project will deliver practical tools and policy guidance to support a fair, stable, low-carbon energy transition.
Objective
The EMBARK project aims to develop a novel interdisciplinary modelling framework to accelerate the electrification of urban transport systems in line with the European Green Deal and “Fit for 55” targets. The primary objective is to understand and simulate how behavioural preferences, policy instruments, and market structure interact to influence the adoption and integration of electric vehicles (EVs), including vehicle-to-grid (V2G) technologies.
The research pursues four objectives: 1) Understanding how individual and collective mobility preferences shape adoption of electric mobility; 2) Quantifying the carbon and energy impacts of these behaviours through large-scale agent-based simulations; 3) Identifying how electricity markets and charging infrastructure should evolve to support flexible and user-centric electrification; and 4) Assessing the viability and scalability of vehicle-to-grid (V2G) business models under different regulatory and market contexts.
To achieve these goals, the project will build an open-source multiagent-based simulation platform that couples behavioural choice modelling with techno-economic and policy layers. The behavioural component will draw on empirical data on user preferences and behaviour, while the engineering layer will simulate infrastructure deployments, grid interactions, and battery performance. The economic-policy layer will model electricity pricing, incentives, and regulatory measures. The framework will be applied to case studies in the UK, Netherlands, and France enabling cross-country comparison of V2G and electrification strategies.
This project is directly relevant to the Horizon Europe work programme on clean energy transition and climate-resilient infrastructure. By bridging behavioural science, energy systems, and policy design, EMBARK will provide critical insights for policymakers, utilities, and mobility providers to co-design inclusive, sustainable, and decarbonized transport systems across Europe.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- engineering and technology environmental engineering energy and fuels renewable energy
- social sciences social geography transport electric vehicles
- social sciences economics and business business and management business models
- social sciences economics and business economics sustainable economy
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2025-PF
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
B15 2TT Birmingham
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.