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Content archived on 2024-05-29

Computer Aided Protocol for Customer Relationship Management

Objective

The proposed project aims to reintegrate Drs. Kristina Baum into professional career after having benefited of a 24 months Marie Curie Industry Host Fellowship under the Fifth Framework Programme. Acoudire, a Dutch company commercializing hearing aids, par t of a multinational Group leading the hearing aids market, will host the researcher.The hearing aid commercial market is highly fragmented. No standardized protocols exists and the service offered to the final customers is based on the personal initiative and attitude of the audiologist working in the shop the customer goes to.The aim of the CREM-PRODE project is to define a pilot protocol for customer relationship management, based on aided computer approach, in order to guarantee a better quality of serv ice and, as a consequence, the highest level of customer satisfaction.By integrating Acoudire operations within the IT Platform made of a front- system (GOAL SW) and a back-office system (JDEdward ERP), the following goals will be pursued:- to implement a standard protocol of sales in the relationship with the customer;- to collect data (on the market, the customers, the fitting solution, the audiological chart) to be transformed in valuable information to better fit the offer and share with suppliers;- to implement existing or new Business Intelligence system.This will finally contribute to set a minimum quality standard in the customer relationship management in the hearing aids market all over Europe. This will not only benefit the customers, increasing t he general level of the offer and the quality of life of the end users, but will also contribute to European competitiveness. The proposed protocol may be adapted and applied to other similar commercial fields (e.g. prostheses, medical/assistive devices).

Fields of science (EuroSciVoc)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

FP6-2002-MOBILITY-11
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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

ERG - Marie Curie actions-European Re-integration Grants

Coordinator

ACOUDIRE B.V.
EU contribution
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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