Objetivo The proposed project aims to reintegrate Drs. Kristina Baum into professional career after having benefited of a 24 months Marie Curie Industry Host Fellowship under the Fifth Framework Programme. Acoudire, a Dutch company commercializing hearing aids, par t of a multinational Group leading the hearing aids market, will host the researcher.The hearing aid commercial market is highly fragmented. No standardized protocols exists and the service offered to the final customers is based on the personal initiative and attitude of the audiologist working in the shop the customer goes to.The aim of the CREM-PRODE project is to define a pilot protocol for customer relationship management, based on aided computer approach, in order to guarantee a better quality of serv ice and, as a consequence, the highest level of customer satisfaction.By integrating Acoudire operations within the IT Platform made of a front- system (GOAL SW) and a back-office system (JDEdward ERP), the following goals will be pursued:- to implement a standard protocol of sales in the relationship with the customer;- to collect data (on the market, the customers, the fitting solution, the audiological chart) to be transformed in valuable information to better fit the offer and share with suppliers;- to implement existing or new Business Intelligence system.This will finally contribute to set a minimum quality standard in the customer relationship management in the hearing aids market all over Europe. This will not only benefit the customers, increasing t he general level of the offer and the quality of life of the end users, but will also contribute to European competitiveness. The proposed protocol may be adapted and applied to other similar commercial fields (e.g. prostheses, medical/assistive devices). Ámbito científico ciencias naturalesinformática y ciencias de la informaciónsoftwareciencias médicas y de la saludciencias de la saludenfermedad infecciosavirus de ARNVIHciencias naturalesinformática y ciencias de la informaciónciencia de datosinteligencia empresarialciencias socialeseconomía y empresagestión y empresasempleociencias médicas y de la saludbiotecnología médicaimplantes Programa(s) FP6-MOBILITY - Human resources and Mobility in the specific programme for research, technological development and demonstration "Structuring the European Research Area" under the Sixth Framework Programme 2002-2006 Tema(s) MOBILITY-4.1 - Marie Curie European Reintegration Grants (ERG) Convocatoria de propuestas FP6-2002-MOBILITY-11 Consulte otros proyectos de esta convocatoria Régimen de financiación ERG - Marie Curie actions-European Re-integration Grants Coordinador ACOUDIRE B.V. Dirección Leigraafseweg 8 6983 bp doesburg Países Bajos Ver en el mapa Enlaces Sitio web Opens in new window Aportación de la UE Sin datos
