Objective Diet-related chronic diseases are a major public health concern. Addressing this concern is a key government policy objectives. Poor diet is one important cause, and a number of policies are aimed at improving diet. The impact of these policies on diet, and thus on health outcomes, will depend crucially on how consumers adapt their food purchasing behaviour in response to the policy, and on how firms in turn respond in terms of the prices they set and the foods they offer. This proposal sets out an ambitious programme of research that aims to provide a deeper understanding of consumer food purchasing behaviour and firm food pricing behaviour, and their impact on nutrition, taking account of the fact that these markets are typified by oligopolistic competition. This research agenda is made possible by rich new household level data on prices and nutrients. The research will comprise five inter-related projects. The first two projects will develop a set of models and econometric tools which will produce interesting results in their own right, but will also provide key inputs into the other three projects. Each project seeks to make fundamental advances on the existing literature, and addresses an important policy question. The projects are linked since they will utilise related modelling tools, econometric methods and data. Together these projects will provide a more comprehensive analysis of policy options in the area of food and nutrition than would be possible with independent projects. The projects are: estimating demand for food, store choice and nutritional outcomes; estimating income effects; ex ante evaluation of tax policies; ex post evaluation of information campaigns; and innovation, nutrition and the introduction of new products in the food industry. Fields of science social scienceseconomics and businesseconomicseconometricsmedical and health scienceshealth sciencespublic healthsocial sciencessociologygovernancetaxationmedical and health scienceshealth sciencesnutrition Programme(s) FP7-IDEAS-ERC - Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) ERC-AG-SH1 - ERC Advanced Grant - Individuals, institutions and markets Call for proposal ERC-2009-AdG See other projects for this call Funding Scheme ERC-AG - ERC Advanced Grant Coordinator Institute for Fiscal Studies Address Ridgmount street 7 WC1E 7AE London United Kingdom See on map Region London Inner London — West Camden and City of London Activity type Research Organisations Administrative Contact Elizabeth Ollard (Ms.) Principal investigator Rachel Griffith (Prof.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution € 1 626 261,60 Beneficiaries (1) Sort alphabetically Sort by EU Contribution Expand all Collapse all Institute for Fiscal Studies United Kingdom EU contribution € 1 626 261,60 Address Ridgmount street 7 WC1E 7AE London See on map Region London Inner London — West Camden and City of London Activity type Research Organisations Administrative Contact Elizabeth Ollard (Ms.) Principal investigator Rachel Griffith (Prof.) Links Contact the organisation Opens in new window Website Opens in new window