Objective This proposal outlines a cutting-edge five year project which will push the frontiers of colour category research, and will resonate throughout the cognitive and social sciences. Humans can discriminate millions of colours (Zeki, 1993), yet language refers to colour using a number of discrete categories (e.g. red, green, blue). These colour categories are also present in ‘thought’ (e.g. in colour judgements / memory). There has been considerable multidisciplinary research into the origin of colour categories and how colour categories in thought and language relate. However, major theoretical challenges remain. The ‘CATEGORIES’ project, led by Franklin, will tackle these crucial challenges with the aim of establishing a new theoretical framework for the field. So far, Franklin has made a major contribution to the field by providing converging evidence that infants categorise colour. The ‘CATEGORIES’ project will investigate new ground-breaking questions on the relationship of these ‘pre-linguistic’ colour categories to the world’s colour lexicons, using a diverse range of methods (e.g. infant testing, computational simulations, psychophysics). The project also aims to resolve the long standing debate about the impact of colour terms on perception (e.g. Whorf, 1956), pioneering a ‘Neuro-Whorfian’ approach to the debate. This approach will use neuro-physiological methods to firmly establish the extent to which speakers of different languages ‘see’ colour differently. The new questions, approaches, data and theory provided by the ‘CATEGORIES’ project, will lead to major advances in colour category research. The project will also lead to major advances on issues that are fundamental to understanding the complexity of the human mind (e.g. the interaction of language and thought; how the brain categorises the visual world), having impact across multiple disciplines (e.g. cognitive neuroscience, linguistics, psychology), as well as practical application. Fields of science humanitieslanguages and literaturelinguisticsnatural sciencesbiological sciencesneurobiologycognitive neuroscienceengineering and technologymaterials engineeringcolorssocial sciencespsychology Programme(s) FP7-IDEAS-ERC - Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) ERC-SG-SH4 - ERC Starting Grant - The Human Mind and its complexity Call for proposal ERC-2011-StG_20101124 See other projects for this call Funding Scheme ERC-SG - ERC Starting Grant Coordinator THE UNIVERSITY OF SUSSEX Address Sussex house falmer BN1 9RH Brighton United Kingdom See on map Region South East (England) Surrey, East and West Sussex Brighton and Hove Activity type Higher or Secondary Education Establishments Administrative Contact Katherine Lennon (Ms.) Principal investigator Anna Franklin (Dr.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution No data Beneficiaries (2) Sort alphabetically Sort by EU Contribution Expand all Collapse all THE UNIVERSITY OF SUSSEX United Kingdom EU contribution € 1 412 568,00 Address Sussex house falmer BN1 9RH Brighton See on map Region South East (England) Surrey, East and West Sussex Brighton and Hove Activity type Higher or Secondary Education Establishments Administrative Contact Katherine Lennon (Ms.) Principal investigator Anna Franklin (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Other funding No data UNIVERSITY OF SURREY United Kingdom EU contribution € 67 697,00 Address Stag hill GU2 7XH Guildford See on map Region South East (England) Surrey, East and West Sussex West Surrey Activity type Higher or Secondary Education Establishments Administrative Contact Maria Sega-Buhalis (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Other funding No data