Developing and Enabling Nanotechnology Awareness-Building through the Creation and Exchange of enhanced Communication and Visualisation Tools and Guidance for ‘Seeing at the Nanoscale’

Leistungen

This deliverable comes out of Task 5.2. [Lead: NIA+EWG, Support: Tomato, AEESTI/Ecsite+ 3rd prts, BfR, ZSI, PlayGen Studio HB, UnivLeeds] WP5 will develop a dissemination strategy, which will be published in month 6 (Deliverable D5.3). in order to provide an initial action plan of the activities to be carried out: the dissemination management, the evaluation metrics necessary for assessment of the activities, and the intended methods for the exploitation of project results; a final and refined version of this strategy will be published in month M20 (Deliverable D5.4). The final dissemination report will be published in Month 24 (Deliverable 5.5), with impact being assessed using the metrics defined in D5.4. The two SeeingNano audiences mentioned above will be addressed separately by in dissemination strategy: (a) Activities related to the key SeeingNano audiences (M1 - M24) Sub-Task Leader: NIA ; Supporting partners: ZSI, BfR, ECSITE, Tomato, Playgen, Studio HB The goal of this sub-task will to generate the key SeeingNano audience’s interest in the developed novel visualisation tools by indicating the following: (i) What is the novel visualisation tool? (ii) What will the tool show? (iii) Where and when are the piloting events occurring?, and (iii) Why should the respective key SeeingNano audience experience it? The dissemination strategy will incorporate the findings of WP1 (Task 1.3 and Task 1.4), of WP2 (Task 2.1), and of WP3 (Task 3.1), in order to adequately address the audiences, sell the functionality of the tool, to adopt the correct SeeingNano terminology and convey the correct nanotechnology scale comparator, respectively. The dissemination strategy will describe: (a) The dissemination needs of the key SeeingNano audiences (based on the findings of WP1), (b) A detailed plan of activities tailored to the needs and interests of the respective key SeeingNano audiences (e.g. participation in science fairs, publication of results, best practices and materials at science education portals, publication of supplements in relevant (mass) journals as well as in popular newspapers, flyers in public places), (c) Identification of appropriate dissemination multipliers (for example, but not limited to, news outlets, science centres, science education portals), and (d) Evaluation metrics focusing on gauging participation and engagement of the SeeingNano audiences. (b) Activities related to the SeeingNano output and result audiences (M1 - M24) Sub-Task Leader: NIA; Other partners: ZSI; BfR; ECSITE; Tomato; PlayGen; Studio HB This Sub-Task of WP 5 is responsible for the timely publication and dissemination (and if necessary specific promotion) of the deliverables created and milestones achieves by the SeeingNano project; these include (i.e. PUBLIC Deliverables and Milestones only): D1.1, D1.2, D2.1, D2.4, D3.3, D3.4, D3.7, D4.3, D5.2, D5.4, D5.5, D5.6. In order to effectively reach out to these audiences, the dissemination strategy will describe a number of activities, including at least the following: • Create an audio-visual developmental diary that tracks the progress of the project • Disseminate up-to-date news via the project website • Publish brochures, posters, press releases and newsletters • Attend and present at events attended by members of the above-mentioned audiences (e.g. Trade Fairs) • Networking with European initiatives and organisations in the fields relevant to SeeingNano • Organisation of a final dissemination workshop at the end of the project, accommodating webinar- and web-camera links to the launch events of SeeingNano visualisation tools at science-museums and –centres, as well as footage from the piloting or earlier launches.

Summary report for the validation of individual final versions of visualisation tools

This deliverable comes out of Task 3.4.[Lead:UnivLeeds, Support: BfR, Tomato, ZSI, PlayGen, Studio HB] Once the visualisation tools have been completed in WP2 (Task 2.3), this task will check the translation of content provided to ensure that the scientific validity of the content meets scientific rigour and that the concepts and scale comparators explored in the tools are consistent with the lexicon being defined in Task 3.1; each tool and its content will be validated and a report compiled for each to sign-off each tool for release to WP4 for piloting. These validation reports will also compile further information relating to the scientific, technology and product contents used to construct the tool that would allow future developments to be made. This process will be repeated for the tools that come back from the piloting events (Task 4.2) with recommendation for changes; these changes can be of technical nature (i.e. the communication or visualisation technology chosen needs to be tweaked), or of scientific nature (i.e. the scientific content needs to be changed/amended). In both cases, WP2 (task 2.3) and WP3 (Task 3.4) will collaborate on the implementation of the recommended changes. 't is a major objective of Risk Communication to increase the risk maturity of the public. Thus, a targeted and balanced information acquisition is necessary to reach an objective basis for generating personal risk-benefit estimation and derived risk behavior. In conjunction with visualization concepts SeeingNano will provide tools (e.g. play cards) that allow an objective evaluation of the existing plurality information sources. Related to selected areas of application (e.g. nano-silver in textiles, nano-titanium dioxide in suntan cream, carbon nanotubes) polarized information will be juxtaposed and based on a (electronic) check-list it will be demonstrated to what extent criteria of “Good Practices in Risk Communication” are fulfilled (e.g. questions like 'Are sources named?', 'Are the conclusions on the risk-benefit assessment transparently listed?', 'Are framing-effects used to influence readers opinion?').

Final Technical Report

This deliverable derives from Task 6.3. [Lead: NIA] NIA will act as a conduit between the project partners and the European Commission in matters of legal questions, funding and project reporting: funding will be received from the Commission and distributed to the consortium partners according to the rules of the Horizon 2020 programme. Financial statements will be prepared with the project partners (see Task 6.2) and provided to the Commission; in the case of discrepancies, NIA will provide support to the partner to correct the financial report. Technical reports will be written by providing templates for (a) WP progress reporting and (b) partner activity reporting to the consortium, as well as training and continuing support on how to complete the reports. One Interim Technical Report (Deliverable 6.1) [M13] (also drawing from the Mid-Term-Review Meeting [M12]) and one Final Technical Report (Deliverable D6.2) [M24] will be delivered to the Commission.

Summary launch report

This deliverable comes out of Task 4.4.[Lead: AEESTI/Ecsite, Support: NIA+EWG, 3rd prts (AEESTI/Ecsite)] All five ECSITE 3rd Parties will launch the final version of the tools (as received from WP2 (Task 2.3), and as accompanied by the final ‘review and validation report’ from WP3 (Task 3.4) in their science centres and museums at a designated event, alongside other activities engaging the public and other stakeholders in nanotechnology. In each museum the tools will be exposed to a minimum of 300 people. The ECSITE 3rd Parties will write reports about the launch events, in which they describe their individual experiences; the individual reports will be summarised in a final summary launch report (D4.2, Month 24), which will be made publically available.

Summary report on ‘family set’ of visuals to be used across all identity sections

This deliverable comes out of Task 2.3.[Lead:Tomato, Support: PlayGen, StudioHB] Visuals to be divided into 4 sections: • Visuals for exhibition • Visuals for app/game • Visuals for Web • Visuals for film/animation o Start-date : M6 o End-date : M23 The output of this task is a ‘family set’ of graphic signs and symbols to be used across all identity sections, accompanied by a summary report on the tools developed and their specific characteristics. This Task 2.3 will deliver tools to WP3 (Task 3.4), where the tools will be reviewed and validated with regard to the content they are supposed to explain, before they are passed on to WP4 for piloting (Task 4.2) in s staggered fashion, so that development of more complex tools by Task 2.3 can continue while the first tools are being piloted. After receiving the piloting reports and the detailed feedback from WP4 (Task 4.2), the piloted tools will be refined (if necessary); this will be done in collaboration with WP3 (Task 3.4), again reviewed and evaluated by WP3 (Task 3.4), and passed on to WP4 (Task 4.3) for final launch at the science centres and museums.

Final project liaison list

This deliverable comes out of Task 5.1.[Lead: NIA+EWG, Support: Tomato, AEESTI/Ecsite+ 3rd prts, BfR, ZSI, PlayGen Studio HB, UnivLeeds, DPF] The scope and nature of this project means that it will require a great amount of knowledge regarding: • What audiences being communicated to about nanotechnologies need when being addressed (WP1), • What novel communication and visualisation tools are suitable for engaging the chosen target audience(s) (WP2), • The scientific content to be used in the novel visualisation tools (WP3), and • How to gauge the impact those tools have when used in real-world scenarios (WP4). The project will convene establish a number of strategic liaisons with individual stakeholders (such as large international companies, policy maker units, and the press office of the European Commission) and key stakeholder groups (such as industry associations, and technology networks); in order to properly address these stakeholders’ needs from an early stage of the project, the SeeingNano project has established an Expert Working Group (EWG), consisting of NIA Members that are themselves direct beneficiaries of the planned SeeingNano project output and that will play a pivotal role in the multiplication of the project impact: these NIA Members are engaged in the SeeingNano project through a Linked-3rd Party agreement, and will be brought in at strategic points to (a) provide concrete feedback on the project’s planned work and progress through feedback templates, (b) provide additional input (e.g. science content), and (c) use, promote and disseminate the SeeingNano output and thus act as a multiplier to its impact.

Final SeeingNano lexicon

This deliverable comes out of Task 3.1.[Lead:UnivLeeds, Support: BfR, DPF] To ensure that SeeingNano is consistent in its use and meanings of scientific and technical words, phrases and descriptions this WP will compile a project lexicon that can be used by both partners and eventual users of the project. This lexicon will define key concepts and ensure consistency in agreed definitions across the project. For instance, a key issue in dealing with risks is the distinction between the terms “risk” and “hazard”. Research in risk communication has shown that some communication problems root in an unclear understanding and differing use of these two terms. Different societal groups have a different understanding thus leading to misunderstandings in the explanation of risks. For that reason, agreed and consistent definitions of key concepts will be achieved and also used as foundation for the use in the visualisation tools. The initial lexicon will be compiled and provided to project partners; during the course of the project this lexicon will be updated as required and finally uploaded on the SeeingNano repository for public reference. This task will also compose and approve an agreed scale comparator that can be used throughout the project. It is helpful that a consistent way of showing the scale of nanotechnology is used to ensure that the audience can better grasp and understand that the key concept of nanotechnology is the size dependent functional effects that are exploited in its application.

Final Dissemination report

This deliverable comes out of Task 5.2. ] [Lead: NIA+EWG, Support: Tomato, AEESTI/Ecsite+ 3rd prts, BfR, ZSI, PlayGen Studio HB, UnivLeeds] WP5 will develop a dissemination strategy, which will be published in month 6 (Deliverable D5.3). in order to provide an initial action plan of the activities to be carried out: the dissemination management, the evaluation metrics necessary for assessment of the activities, and the intended methods for the exploitation of project results; a final and refined version of this strategy will be published in month M20 (Deliverable D5.4). The final dissemination report will be published in Month 24 (Deliverable 5.5), with impact being assessed using the metrics defined in D5.4. The two SeeingNano audiences mentioned above will be addressed separately by in dissemination strategy: (a) Activities related to the key SeeingNano audiences (M1 - M24) Sub-Task Leader: NIA ; Supporting partners: ZSI, BfR, ECSITE, Tomato, Playgen, Studio HB The goal of this sub-task will to generate the key SeeingNano audience’s interest in the developed novel visualisation tools by indicating the following: (i) What is the novel visualisation tool? (ii) What will the tool show? (iii) Where and when are the piloting events occurring?, and (iii) Why should the respective key SeeingNano audience experience it? The dissemination strategy will incorporate the findings of WP1 (Task 1.3 and Task 1.4), of WP2 (Task 2.1), and of WP3 (Task 3.1), in order to adequately address the audiences, sell the functionality of the tool, to adopt the correct SeeingNano terminology and convey the correct nanotechnology scale comparator, respectively. The dissemination strategy will describe: (a) The dissemination needs of the key SeeingNano audiences (based on the findings of WP1), (b) A detailed plan of activities tailored to the needs and interests of the respective key SeeingNano audiences (e.g. participation in science fairs, publication of results, best practices and materials at science education portals, publication of supplements in relevant (mass) journals as well as in popular newspapers, flyers in public places), (c) Identification of appropriate dissemination multipliers (for example, but not limited to, news outlets, science centres, science education portals), and (d) Evaluation metrics focusing on gauging participation and engagement of the SeeingNano audiences. (b) Activities related to the SeeingNano output and result audiences (M1 - M24) Sub-Task Leader: NIA; Other partners: ZSI; BfR; ECSITE; Tomato; PlayGen; Studio HB This Sub-Task of WP 5 is responsible for the timely publication and dissemination (and if necessary specific promotion) of the deliverables created and milestones achieves by the SeeingNano project; these include (i.e. PUBLIC Deliverables and Milestones only): D1.1, D1.2, D2.1, D2.4, D3.3, D3.4, D3.7, D4.3, D5.2, D5.4, D5.5, D5.6. In order to effectively reach out to these audiences, the dissemination strategy will describe a number of activities, including at least the following: • Create an audio-visual developmental diary that tracks the progress of the project • Disseminate up-to-date news via the project website • Publish brochures, posters, press releases and newsletters • Attend and present at events attended by members of the above-mentioned audiences (e.g. Trade Fairs) • Networking with European initiatives and organisations in the fields relevant to SeeingNano • Organisation of a final dissemination workshop at the end of the project, accommodating webinar- and web-camera links to the launch events of SeeingNano visualisation tools at science-museums and –centres, as well as footage from the piloting or earlier launches.

Final scale comparator to be used throughout the project and ultimately uploaded on the project repository, in order ensure that the audience can better grasp and understand that the key concept of nanotechnology is the size dependent

This deliverable comes out of Task 3.1.[Lead:UnivLeeds, Support: BfR] To ensure that SeeingNano is consistent in its use and meanings of scientific and technical words, phrases and descriptions this WP will compile a project lexicon that can be used by both partners and eventual users of the project. This lexicon will define key concepts and ensure consistency in agreed definitions across the project. For instance, a key issue in dealing with risks is the distinction between the terms “risk” and “hazard”. Research in risk communication has shown that some communication problems root in an unclear understanding and differing use of these two terms. Different societal groups have a different understanding thus leading to misunderstandings in the explanation of risks. For that reason, agreed and consistent definitions of key concepts will be achieved and also used as foundation for the use in the visualisation tools. The initial lexicon will be compiled and provided to project partners; during the course of the project this lexicon will be updated as required and finally uploaded on the SeeingNano repository for public reference. This task will also compose and approve an agreed scale comparator that can be used throughout the project. It is helpful that a consistent way of showing the scale of nanotechnology is used to ensure that the audience can better grasp and understand that the key concept of nanotechnology is the size dependent functional effects that are exploited in its application.

Report on main needs and challenges of key audiences including recommendations to overcome identified challenges for input to WP2, WP3 and WP4

This deliverable comes out of Task 1.4. [Lead:ZSI, Support: NIA+EWG, Tomato, AEESTI/Ecsite + 3rd prts, BfR, PlayGen, StudioHB, UnivLeeds, DPF] The outcome of the interviews as well as of the focus group discussions will serve as basis for a validation workshop on the preliminary findings. All partners involved in this WP (plus EWG) will partake in the workshop. The aim of this workshop will be specific recommendations regarding the information needs of gender and target groups. These recommendations will deliver input to WP2 (Task 2.3), to WP3 (Task 3.3) and to WP4 (Task 4.1 and Task 4.2): - target group specific needs and conditions for successful communication - content that has proven to be suitable for visualization Within this task, the WP will collate finding from the other tasks of this WP and develop a concluding report on the main needs and challenges of key audiences; the report will contain recommendations to overcome the identified challenges.

Report on state of the art of nanotechnology communication including best practice examples and content recommendations

This deliverable comes out of Task 1.2. [Lead:ZSI, Support: NIA+EWG, Tomato, AEESTI/Ecsite + 3rd prts, BfR, PlayGen, StudioHB, UnivLeeds, DPF] Previous FP 7 projects on nanotechnology communication (e.g. TimeforNano, NanoYou, NanOpinion) will be analysed and evaluated with regard to the results and learnings about the factors / criteria / conditions for successful implementation of nanotechnology communication activities. Additionally, also visualization examples from other fields will be identified by WP2, scrutinized and evaluated with regard to question, if and to what extent these visualizations can be adopted for nanotechnology contents. In addition to the analysis and evaluation of available information (e.g. project reports) expert interviews with project partners who were involved in such activities und could give more detailed information (especially when reports are not available) will be conducted. Also short mail-query with experienced persons in the field (found in the review and named by experts) will support the inventory study. The outcome of this task will be a best practice compilation, recommendations for target group and gender specific contents (based on given examples), and an understanding which content is most suitable for visualization and which aspects have to be considered (what works, what does not work?). Additional input into this task will be provided by WP2 (Task 2.1), which in the course of looking at available communication and visualisation technologies and tools, will find examples of good (and bad) practices on nanotechnologies (or general complex scientific content visualisation) and share this with Task 1.2.

Commented inventory of generic information visualisation tools

This deliverable comes out of Task 2.1. [Lead:Tomato, Support: AEESTI/Ecsite, PlayGen, StudioHB, NIA+EWG] The task will look at the many information visualisation tools (i.e. techniques and technologies) available (i.e. both established techniques, such as information graphics, data visualisations, transmedia storytelling, graphic novels, educational videos, and cutting-edge technologies, such as oculus rift), with a view to identifying those tools that are suitable for the development of nanotechnology visualisation tools within the aims and objectives of the SeeingNano approach. A range of different tools will be selected, allowing for a varied use of language- or non-language based techniques, as well as different levels of time-component / animated interaction (i.e. tools that allow users to interact in real time on their own or in a shared environment), different levels of societal interaction (i.e. technology for users in different geographic locations to come together and interact), and different level of immersion, education and entertainment (i.e. new virtual tools, such as game-based learning and training systems, simulations, mixed/augmented reality, fully immersive environments, immersive learning and training platforms, related tools, techniques, technologies, standards and best practices). The output of this task will be a commented inventory of the techniques and technologies available, providing simple judgement on their suitability for nanotechnology visualisation for different target audiences; an additional outcome of this Task, in collaboration with WP1 (Task 1.3) and WP3 (Task 3.2), is the decision on which generic visualisation tools to utilise for the development of the SeeingNano visualisation tools, and the identification of the necessary software and hardware; the decisions will be taken at a WP3 decision-making workshop (Milestone M3.1) in month 3.

Final dissemination event and launch of the SeeingNano online exchange

This deliverable comes out of Task 5.3. [Lead: NIA+EWG, Support: Tomato, AEESTI/Ecsite+ 3rd prts, BfR, ZSI, PlayGen Studio HB, UnivLeeds] The success of the SeeingNano project will be defined by the use of its output and results by the wider nanotechnology stakeholder community; it is thus of utmost importance to create an environment for the developed SeeingNano tools, which stimulates to their use and updating, in order to secure the impact of the SeeingNano project beyond the project lifetime. the SeeingNano online exchange (i.e. interactive repository) for (a) (customisable) visualisation tools, (b) good-practice and guidance documents, (c) examples of successful (e.g. piloted (and improved)) communication and visualisation technologies and tools, and (d) science- and technology-based content for fee and flexible use. The online exchange will be predominantly designed for professional use by nanotechnology stakeholders that seek to run awareness- and acceptance building events/engagements, but it will also be accessible to the wider public that can browse the exchange for their own anecdotal information building or entertainment. The online exchange will be based on a database framework that allows the search, download and upload of linked content in various formats through a clear taxonomy, which will be set early in this task. This task (Task 5.3) will also provide a manual and help-function for the exchange to guide the users beyond the lifetime of the SeeingNano project. The exchange will contain the following elements (but not be limited to them): • Content categories for (a) visualisation tools (both customizable and exemplary SeeingNano tools), • Guidance documents and good-practice reports on nanotechnology awareness- and acceptance-building (incl. examples of successful communication and visualization of nanotechnology), • Science- and technology-based content for flexible future use in nanotechnology awareness- and acceptance building events, and • A blog for interactive experience exchange communication and technical questions. The quality of both technical and content-related comments and uploads on the exchange will be ensured by the WP5 team during the lifetime of the project, and in a WIKI-style maintenance arrangement through approved and established public users after the project has ended.

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