Periodic Reporting for period 1 - SINANN (Sonar INtegrated Advanced NavigatioN)
Periodo di rendicontazione: 2015-03-01 al 2015-08-31
The Feasibility Study objectives were to verify the technological and economic viability of SonarSim’s Multibeam AutoPilot software product and formulate the commercial execution strategy to realise the full market potential of the product. MAP leverages the identified capability of SonarSim’s high-performance computational ocean acoustics SONAR simulation & processing software to unlock a tangible 10-15% efficiency improvement in coastal zone seabed survey operations. A key aim was to stimulate early adopter blue-chip end-user involvement for evaluation of the prototype productised technology. The key marketing objective was to raise the exposure of the product and to encourage market acceptance of the solution through effective disseminate of pilot projects results predicated on credible testimonials. The project helped formulate and cost the innovation based on the technical effect necessary to capture the identified market gap, the engineering resources required in productising the solution, and the acceptance metrics required to verify the product. The route to market was distilled and realisable sales pipelines and distribution networks identified, with a key objective of working towards establishing a consortium of joint venture partners for collaboration in Phase 2. The outputs are encapsulated in an elaborated business plan which formulates the demonstration, verification, prototyping, piloting, and scaling-up Phase II deliverables required to bring SINANN to industrial readiness for commercial exploitation.
the form of the product required by prospective clients have been defined
a product demonstrator has been developed and made available for independent testing
the tools and process to verify the KPI and ROI have been implemented
the marketing message and its articulation have been significantly improved and promotional material generated
A more detailed breakdown is provided in the accompanying report.
There are a multitude of economic benefits to the public and private survey sectors. EEZ surveys are commissioned by the National charting organisations and programme strands can be funded for 10+ years with an investment of 100s of millions of Euro. Current survey work in mature civilian programmes is focused on shallow water coastal zones & bays due to the commercial benefits to navigable shipping lanes, renewable energy site selection, cable and pipeline installation, and aquaculture. As percentage savings can amount to millions of Euro over the duration of a mapping programme, MAP will directly target the major national charting organisations of the US, Canada, Brazil, Australia, Norway, UK, France, Portugal, etc. Civilian contract survey companies can gain competitive advantage bidding for work by undercutting rivals on cost due to the operational efficiencies afforded by MAP. Large survey companies’ costs are driven by the number of survey operations they can complete; with MAP technology they can decrease the time per survey and thereby offer a compelling competitive advantage. SONAR instrument manufacturers have a vested interest in acquiring MAP on an exclusive licence; it bestows a direct efficiency saving to their systems compared to competitor instruments. The value added competitive advantage is an attractive proposition. Similarly, SONAR data acquisition & planning software providers can harness the same competitive advantage by integrating MAP in the ping-to-chart work flow solutions. Autonomous Underwater Vehicles dive to depth to reach closer proximity with the seabed in deeper waters. Battery life is a key concern, restricting submerged survey runs, and requiring frequent recovery, battery swap-out and re-deployment. This diminishes the strategic advantage of employing an AUV, namely the capability to operate free of a supporting surface vessel. MAP can extend the coverage achievable via efficient data collection.