The specific SME Instrument Phase 1 project involved a market study of implementation of COMPA repair in order to advance its commercialisation. The market study portrays a way to go further to speed up commercialisation process. It has resulted with:
• A market plan - specification and description of primary customer segment and value
• A sales and promotion plan that includes means and tools, timeline and responsibilities for sales and promotion to ship-owner and ship-operator companies representing the primary market
• A financial plan for COMPA commercialisation and sustainable growth (total costs, turnover, profit and loss account, cash-flow) as well as specification of a budget required for COMPA Phase II project
• An action plan with a definition of steps required for completion of service technical developments and market entry through Phase II project
The study involved secondary sources (market reports, web portals, databases) and primary sources i.e. individual interviews with stakeholders from the maritime industry (ship-owners and operators, ship agents, ship classification societies and repair shipyards) that are aware of vessel issues as well as of supplier/subcontractor contracting procedures.