We distinguish five main perspectives that are particularly relevant for a transition towards circular PSS business models and on which the research of the 15 ESRs will contribute to the state of the art:
1. Business models (ESR 1-3; lead: Aston Business School): . New ways are required to organise and value businesses and services. In addition to the businesses involved along the value chain, the interactions with design, user and system are explicitly taken into account. The core research question here is: How to create business value by circular provisioning?
2. Supply chains (ESR 4-6; lead: Cranfield University). The role and weight of players along the supply chain will change, especially asking for developments in the areas of services, reverse logistics and remanufacturing. New ways of data acquisition and data management need to be implemented The core research question here is: How can we organize supply and delivery chains for circularity?
3. User (ESR 7-9; lead: NTNU), i.e consumer (B2C), user (B2B) or government (B2G), but also stakeholders like retailers, or interest organisations and other NGOs. Social and behavioural practices have to be better considered to determine if a circular value proposition is going to be successful. Awareness creation in the public and corporate domain is of high importance. A focus on users is then necessary – of course including end-users, but also on other actors in the value chain. The core research question here is: How can we stimulate, facilitate and motivate circular consumption?
4. Design (ESR 10-12; lead: Linköping University) of circular solutions – products that are for example suitable for inclusion in PSSs, or for upgrading, reuse, refurbishing or remanufacturing may require different design strategies, user involvement processes, assembly and disassembly processes, and marketing strategies compared to more traditional products. Using new technologies and ways of communication will be enablers. The core research question here is: How can we design circular value propositions (products, services or PSS)?
5. System (ESR 12-15; lead: Leiden University). For assessment of socio-economic and environmental aspects the larger system is relevant to avoid sub-optimisation in a small segment with adverse effects elsewhere. Scenario building and simulation tools for circular economy need to be further developed to support decision making when trade-offs occur. The core research question here is: How to ensure economic and environmental benefits and support change related to circularity?