Awareness campaign:
o Conception, production and display of promotional material, posters, folders, brochures, programmes;
o Publication of 7 press releases;
o Publication of 43 articles and of 6 promotional articles on national, regional and local newspapers;
o Organization of 2 press conferences (Florence and Siena);
o Airing of promotional spots and interviews on local TV (27) and radio stations (6);
o Production of a TV documentary with local TV channel (Canale 3 Toscana), including Rector's and researchers' interviews;
o Revamping, constant updating and maintenance of the project website (
http://www.bright-toscana.it(si apre in una nuova finestra)) with links with popular and institutional websites;
o 166.484 visitors on the project website;
o Revamping, constant updating and maintenance of social network profiles (Facebook, Twitter, Instagram);
o 4.344 likes on Facebook;
o 282 followers on Twitter and 357 tweets;
o 171 followers on Instagram, and 65 posts;
o Publication of news in web newspapers (53);
o Publication of web advertisements during 2 weeks on Tirreno and La Repubblica, and one week on La Nazione;
o About 300.000 people made aware of the European Researchers’ Night and its objectives.
Activities during the Night
o Offer of the activities as described in the Annex I Part B to the Gran Agreement, notably:
o Science cafés;
o Research booths;
o Hands-on experiments and demos in public spaces;
o guide visits to museums , botanical garden;
o Mini lectures articulated around various themes;
o Open labs;
o Exhibitions;
o European corners;
o entertainment;
o Active involvement of 1.200 researchers, of whom 20 having benefitted from an EU support in the framework of FP 7 or HORIZON 2020;
o Participation of about 65.000 visitors in the activities offered.
Activities during the Night:
o Offer of the activities as described in the Annex I part B of the Grant Agreement, notably:
o Science cafés;
o Quiz and games;
o Hands-on experiments and demos in public spaces;
o Guided visits to museums and botanical gardens;
o Mini-conferences and workshops articulated around various themes;
o Open labs;
o EU-corners;
o Entertainment (theatrical and musical performances);
o Active involvement of 1.000 researchers, of whom:
o 53 having benefited from an EU support in the framework of FP7 or Horizon 2020;
o Participation of about 65.000 visitors at the activities offered.
