Soft launch for the first thinbking music player

Información del proyecto

PRIZM2016

Identificador del acuerdo de subvención: 729937

DOI

10.3030/729937

Proyecto cerrado

Fecha de la firma de la CE 15 Junio 2016

Fecha de inicio 1 Mayo 2016

Fecha de finalización 31 Octubre 2016

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

UBITHINGS
France

Periodic Reporting for period 1 - PRIZM2016 (Soft launch for the first thinbking music player)

Período documentado: 2016-05-01 hasta 2016-10-31

Resumen del contexto y de los objetivos generales del proyecto

Internet of Things (IoT) represents the next big step towards the wide digitization of both our society and economy. Yet consumers still express legitimate concerns about IoT (usage complexity, worthlessness, personal data issues, loss of user control, interoperability matters or hacking risks) and sometimes disappointment (one third of smart wearable purchasers cease to use the product six months after its purchase). To address these concerns and to occupy a key place in households, Ubithings proposes smart device services where the added value is the best perceived and where the ecosystem is the most developed: digital music.
We leverage the music streaming booming and its digital opportunities to introduce Prizm. Prizm is the first context-aware device that automatically plays the perfect song based on people in the room, their music tastes and habits, and the current atmosphere.
The feasibility study aimed to assess three key levels:
− Economic: Better know foreign targeted markets (US, GB) and French final users through beta test program and then a first on-line distribution of 5000 units
− Commercial: Assess business partnerships in physical distribution and analyze BtoB business model opportunities in order to place Prizm in the forthcoming smart house.
− Legal: Identify legal and IP issues for the Prizm soft-launch in France, US and GB.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

During the 6-month period of the feasibility study, we carried out market studies in high potential selling foreign territories (US and GB). In France, we analyzed 50 beta-testers feedbacks and improved the ergonomics to significantly decrease first use misunderstandings and make our device more reliable and intuitive. Besides, we attended several meetings with key partners to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
Based on technical, economical and legal inputs, our will to enter into American and English markets to widen the impact of our innovative product is confirmed and strengthened.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Ubithings aims to become a major European and worldwide actor in the connected audio market, developing the first context-aware thinking device that could change the way to enjoy music at home. Finalizing our feasibility study reinforced our will to reach this objective and allowed us to refine the way to do it. This allowed us to test our product with consumers, to refine our industrial, technical, commercial, international, logistical and legal visions, while consolidating our team engagement.

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