Soft launch for the first thinbking music player

Projektinformationen

PRIZM2016

ID Finanzhilfevereinbarung: 729937

DOI

10.3030/729937

Projekt abgeschlossen

EK-Unterschriftsdatum 15 Juni 2016

Startdatum 1 Mai 2016

Enddatum 31 Oktober 2016

Finanziert unter

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Gesamtkosten

€ 71 429,00

EU-Beitrag

€ 50 000,00

Koordiniert durch

UBITHINGS
France

Periodic Reporting for period 1 - PRIZM2016 (Soft launch for the first thinbking music player)

Berichtszeitraum: 2016-05-01 bis 2016-10-31

Zusammenfassung vom Kontext und den Gesamtzielen des Projekts

Internet of Things (IoT) represents the next big step towards the wide digitization of both our society and economy. Yet consumers still express legitimate concerns about IoT (usage complexity, worthlessness, personal data issues, loss of user control, interoperability matters or hacking risks) and sometimes disappointment (one third of smart wearable purchasers cease to use the product six months after its purchase). To address these concerns and to occupy a key place in households, Ubithings proposes smart device services where the added value is the best perceived and where the ecosystem is the most developed: digital music.
We leverage the music streaming booming and its digital opportunities to introduce Prizm. Prizm is the first context-aware device that automatically plays the perfect song based on people in the room, their music tastes and habits, and the current atmosphere.
The feasibility study aimed to assess three key levels:
− Economic: Better know foreign targeted markets (US, GB) and French final users through beta test program and then a first on-line distribution of 5000 units
− Commercial: Assess business partnerships in physical distribution and analyze BtoB business model opportunities in order to place Prizm in the forthcoming smart house.
− Legal: Identify legal and IP issues for the Prizm soft-launch in France, US and GB.

Arbeit, die ab Beginn des Projekts bis zum Ende des durch den Bericht erfassten Berichtszeitraums geleistet wurde, und die wichtigsten bis dahin erzielten Ergebnisse

During the 6-month period of the feasibility study, we carried out market studies in high potential selling foreign territories (US and GB). In France, we analyzed 50 beta-testers feedbacks and improved the ergonomics to significantly decrease first use misunderstandings and make our device more reliable and intuitive. Besides, we attended several meetings with key partners to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
Based on technical, economical and legal inputs, our will to enter into American and English markets to widen the impact of our innovative product is confirmed and strengthened.

Fortschritte, die über den aktuellen Stand der Technik hinausgehen und voraussichtliche potenzielle Auswirkungen (einschließlich der bis dato erzielten sozioökonomischen Auswirkungen und weiter gefassten gesellschaftlichen Auswirkungen des Projekts)

Ubithings aims to become a major European and worldwide actor in the connected audio market, developing the first context-aware thinking device that could change the way to enjoy music at home. Finalizing our feasibility study reinforced our will to reach this objective and allowed us to refine the way to do it. This allowed us to test our product with consumers, to refine our industrial, technical, commercial, international, logistical and legal visions, while consolidating our team engagement.

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