Soft launch for the first thinbking music player

Informazioni relative al progetto

PRIZM2016

ID dell’accordo di sovvenzione: 729937

DOI

10.3030/729937

Progetto chiuso

Data della firma CE 15 Giugno 2016

Data di avvio 1 Maggio 2016

Data di completamento 31 Ottobre 2016

Finanziato da

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

UBITHINGS
France

Periodic Reporting for period 1 - PRIZM2016 (Soft launch for the first thinbking music player)

Periodo di rendicontazione: 2016-05-01 al 2016-10-31

Sintesi del contesto e degli obiettivi generali del progetto

Internet of Things (IoT) represents the next big step towards the wide digitization of both our society and economy. Yet consumers still express legitimate concerns about IoT (usage complexity, worthlessness, personal data issues, loss of user control, interoperability matters or hacking risks) and sometimes disappointment (one third of smart wearable purchasers cease to use the product six months after its purchase). To address these concerns and to occupy a key place in households, Ubithings proposes smart device services where the added value is the best perceived and where the ecosystem is the most developed: digital music.
We leverage the music streaming booming and its digital opportunities to introduce Prizm. Prizm is the first context-aware device that automatically plays the perfect song based on people in the room, their music tastes and habits, and the current atmosphere.
The feasibility study aimed to assess three key levels:
− Economic: Better know foreign targeted markets (US, GB) and French final users through beta test program and then a first on-line distribution of 5000 units
− Commercial: Assess business partnerships in physical distribution and analyze BtoB business model opportunities in order to place Prizm in the forthcoming smart house.
− Legal: Identify legal and IP issues for the Prizm soft-launch in France, US and GB.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

During the 6-month period of the feasibility study, we carried out market studies in high potential selling foreign territories (US and GB). In France, we analyzed 50 beta-testers feedbacks and improved the ergonomics to significantly decrease first use misunderstandings and make our device more reliable and intuitive. Besides, we attended several meetings with key partners to validate the attractiveness and market receptivity of our product and to meet several professionals to distribute our product abroad.
Based on technical, economical and legal inputs, our will to enter into American and English markets to widen the impact of our innovative product is confirmed and strengthened.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

Ubithings aims to become a major European and worldwide actor in the connected audio market, developing the first context-aware thinking device that could change the way to enjoy music at home. Finalizing our feasibility study reinforced our will to reach this objective and allowed us to refine the way to do it. This allowed us to test our product with consumers, to refine our industrial, technical, commercial, international, logistical and legal visions, while consolidating our team engagement.

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