Description du projet
Les technologies de l’image dans la communication, l’art et les sciences sociales
Les programmes éducatifs sont insuffisamment structurés lorsqu’il s’agit d’enseigner aux étudiants comment lire et interpréter les signes de communication visuelle présents dans les espaces sociaux. Il s’agit pourtant d’une compétence indispensable pour une communication culturellement développée. Le projet TICASS, financé par le programme MSCA, vise à introduire la culture visuelle dans les programmes éducatifs et à contribuer au développement d’une conscience culturelle dans le secteur des affaires. Les partenaires européens et africains du projet organiseront des séminaires, des formations, des ateliers et des recherches, et élaboreront des expositions artistiques et des rapports sur l’éducation. Le projet prévoit également la livraison de trois anthologies. Les résultats de la recherche seront partagés avec les représentants du marché, car les technologies d’analyse d’images pourraient s’avérer utiles aux entreprises conscientes et aux industries créatives.
Objectif
In the face of images’ proliferation in all areas of human life, we can talk about the necessity of education on how to adjust to and operate in visual space, to read even and develop the language reflecting such culture.
In response to the above mentioned social challenges, we have developed a subject of our scientific interest, which is reading images in spaces of transfer (mobility) of people in urban visual environment and across different cultures.
We want to conduct our research at the airports, in trains and on metro stations, in parking lots, elevators, corridors (at the academies and universities, but also in tunnels), and in public transport (buses, trams, cabs and underground).
The main problem is that in educational programs there is a lack of teaching students how to read and interpret visual communicates present in social spaces, which is indispensable for culturally developed and conscious communication on a global scale.
Therefore, we have to realize the TICASS project to introduce into educational programmes visual literacy and to contribute to the development ofawareness of cultural specifics of visual literacy in business.
The project will be realized by means of secondments between European and African Partners, during which we will conduct seminars, trainings,workshops, research and elaborate artistic exhibitions. There will be also delivered reports on education and three anthologies.
The project on technologies of imaging is an unprecedented within social sciences and humanities, because in educational programs there is no teaching how to read and interpret visual communicates present in social spaces.
The research outputs will be shared also with market representatives, because the analysis of meanings and ways of functioning of images and technologies of imaging in different coutries can serve also conscious business (media, IT, design, creative industries).
Champ scientifique
Programme(s)
Régime de financement
MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)Coordinateur
70562 Szczecin
Pologne