In order to confirm the feasibility of our project we have carried out a 5-month study consisting on:
Technical Plan: tested a new low-pressure pump and analyzed main requirements to automate our system. Tested the KEMISTATIC resins in Wood and EPS substrate. Developed a complete Execution Plan for the Phase 2 project, including planning, organization, risk analysis and budget.
Commercialization and Business Plan: thorough market analysis performed has identified our target markets (powder coatings and paints in general), which present great potential. Commercial strategy has been defined: (2019-2020): Germany, Denmark, Finland, Spain, Serbia, Poland and Ukraine, 2021: Africa and ASIA-PAC and 2022-2023: East-EU, USA and ROW.
Freedom to Operate Analysis: executed a FtO analysis to study the compatibility of our technology and our resins to different markets. We found 19 patents from direct competitors and 17 from other electrostatic spraying coating systems, however, none of them are a threat to our innovative results