The impact will be to future-proof European broadcasters, who need to adapt to the new digital content ecosystem and compete with new pure-play and OTT competitors. Right now, they lack the right tools for this - the tools that ReTV can provide through the Trans-Vector Platform.
The TVP will help organizations re-distribute their media assets optimally on new vectors. Our Content Wizard application is the showcase of how media organizations can access the functionality of the trans-vector publication workflow, which covers both the re-purposing and re-publication of content from their media asset collections in a guided, semi-automatic manner. The choice to develop this tool on top of an existing commercial software (Levuro Engage) ensures the market readiness of the result, meaning our trans-vector publication capabilities are immediately available to media organizations for professional use. This has been backed up by the user tests with professionals in media organizations as well as the initial leads we have generated by project end (where a number of companies outside of the consortium have already contacted us for trial access). Present experience of Levuro with Engage clients has backed up our experiences with these organizations, where the trans-vector functionality has already made more efficient and effective their social media publication activities.
The final Topics Compass and Content Wizard releases cover the full end to end trans-vector publication workflow: data collection and annotation (visible in the Topics Compass), prediction (visible in both), enhancement, scheduling, publication and measurement (available in the Content Wizard). In our innovation management process, we were continually aware of competing products and their functionality and focused on the USPs of the ReTV approach (multi-dimensional measurement of communication success, predictive analytics for publication success, video re-purposing for social media, recommendation algorithm for uni- and multi-cast publication of media). So whereas the Topics Compass and Content Wizard already demonstrate a significant improvement in functionality for digital content production, the 4u2 messenger and smart speaker skill reflect an unique offer for personalised media content distribution where the vector is the messenger platform or smart speaker, unlike other tools (including Content Wizard) which focus on publication to the Web and social networks. These 4u2 tools have proven to be of particular interest to the creative industries as they look for new opportunities to bring their media assets to an audience outside of the (overpopulated and not under their control) Web platforms and social networks.
