Waste Electrical and Electronic Equipment (WEEE) is a complex mixture of materials and components and if not properly managed, can cause environmental and health issues. WEEE is one the fastest growing waste streams in the EU, expected to grow to more than 12 million tons by 2020. To improve the environmental management of WEEE, to contribute to a circular economy, and to enhance resource efficiency we designed METALLICA, an innovative metallurgical process capable of extracting base and precious metals, and critical raw materials from WEEE. Our main goals for the development and commercialization of METALLICA are: assess the market of WEEE, evaluate the technical specifications parameters, identify any innovation legally protected that may risk our project, identify potential customers within metallurgy industry, investors and municipalities, analyse the regulations and design a strong business plan.