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SPECTO Bowling® 2.0: Advanced Measurement and Analysis of Bowling Performance

Descrizione del progetto

Elevare il bowling per soddisfare le esigenze e le richieste di un mondo sempre più digitale

La notifica in tempo reale dei dati relativi agli eventi sportivi è diventata sempre più digitalizzata e high-tech in alcuni campi. Il bowling rappresenta un’eccezione: la presentazione delle informazioni durante il gioco è rimasta sostanzialmente invariata e non è particolarmente intuitiva. La PMI finlandese Angular Velocity ha sviluppato un sistema di tracciamento del movimento della palla da bowling che registra le informazioni sulla palla in gioco utilizzando sensori avanzati, per poi visualizzarle su un’app di facile utilizzo. Il sistema andrà a beneficio di atleti, allenatori e telespettatori e i dati potranno anche essere resi disponibili agli organismi emittenti. Il progetto SPECTO Bowling, finanziato dall’UE, supporterà l’azienda nei suoi preparativi per commercializzare questa tecnologia letteralmente rivoluzionaria.

Obiettivo

The Sports industry is struggling with how to provide faster and more interesting data to users to keep them engaged. It must adapt to cater for a generation of internet consumers who expect instant gratification and quick fixes. This data-driven society of today draws people’s attention in many directions and Sports are currently not very experience friendly. In the case of bowling games, the information displayed has looked the same for decades, with data shown consisting only of partial and total scoring. Indeed, not very engaging! Current measurement systems that could provide interesting data for wide use is either reactive (i.e. data is available much time past the event) or prohibitively expensive and therefore are only used in laboratories and not in “real life”. Most current systems also require markers or other changes to either the athlete or the equipment, which can suppose a regulatory or practical issue. To solve this problem, Angular Velocity - a Finnish start-up company founded in 2016 - brings SPECTO Bowling® 2.0’s real-time data analytics through a unique combination of hardware and software that gives the ability to measure “everything that goes on” during a bowling event (75 different indicators) and make it instantly usable for display over TV-broadcasts, mobile devices, web services, etc. This ability creates a more immersive scenario and elevates the bowling sport in several aspects: viewers get more engaged in the game, coaches and athletes have a detailed review of the bowling performance, bowling centres can upgrade their systems to a more advanced solution, and bowling organisations can leverage its potential for official measurements, sport promotion and regulatory and standard issues. Our business opportunity is very promising, targeting a market valued at €5 billion globally. We estimate that we will generate €13.7 million of turnover after 3 years of commercialisation (boosting by 50% our current incomes), besides 23 new job positions.

Invito a presentare proposte

H2020-SMEInst-2016-2017

Vedi altri progetti per questo bando

Bando secondario

H2020-SMEINST-1-2016-2017

Meccanismo di finanziamento

SME-1 - SME instrument phase 1

Coordinatore

ANGULAR VELOCITY OY
Contribution nette de l'UE
€ 50 000,00
Indirizzo
KORENNONKUJA 10 A
01490 Vantaa
Finlandia

Mostra sulla mappa

PMI

L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.

Regione
Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Collegamenti
Costo totale
€ 71 429,00