Mankind uses wood as a raw material since the stone age. It has been perceived to be an abundantly available even renewable resource, it literally grows everywhere and people have a natural tendency to implement wood for their everyday use in many ways. Nevertheless, recently, demand for wood and wood-based products are significant increasing, not only for reaching the renewable energy target but also for bio-products for biorefineries. Unfortunately, many of these products have become nowadays commodity products with “short” lifespans without a recycling solution. Act&Sorb is dedicated to the development and commercialisation of an innovative upcycling technologies to transform waste streams, originating in large amounts from commodity products and today still ending in landfills or waste incinerators, into high value products for growing markets. The innovative FibreCarb-process is Act&Sorb’s first commercial market entry, turning fibreboard waste into high value nitrogenised activated carbon, used in large scale for e.g. air- or water purification, pharmaceuticals and food industry. The main goal of our SMEInst-1-11-2016 project, was to write a comprehensive, sound business strategy and commercial plan for the FibreCarb innovation