Our objectives have remained largely unchanged over the past year. We still offer a horizontal technology based on an open standard that can be applied in a plethora of niches. We do believe a more niche oriented sales approach would help bringing our product to market and generate more scale faster, for which we have chosen to strategically address three verticals. We have experience and leverage in these niches so we will start developing more targeted propositions and outreach.
The key innovative differentiators of our product leave 95% of the market behind us. Our customers can manage their device's life cycle with our product, extending the technical and economical life cycle of their sensor networks, hence reducing opex and extending investment depreciation term. They have a number of security configurations a customer can choose from, allowing for highly customised security per use case. And even end-to-end security, which is truly unique compared to our competitor’s hosted solutions which cannot, by definition, offer this.
We have been confirmed that our open source, collaborative approach is paying off. These are the activities by The Things Network, which evangelise a vision of collaborative effort and making technology accessible to the masses. The faster our community grows, the faster our paying customers grow. This means that we will emphasise on these activities, especially because those are generating revenue that we use to finance our core product innovations, which focus on a superior product. We have also been confirmed in our approach of scaling through third party channels from cloud providers, who can push our software as a service in their platforms and marketplaces.
We will focus on long-tail value-add resellers and systems integrators. We are convinced we can generate big opportunities through our enabling technology. Hence the biggest impact is expected in the creation of business opportunities for those resellers. In our communities we can pinpoint the most active companies, who are all developing LoRaWAN capabilities, be it on application development, device development, services, etc. They make the best reseller channels.
