Periodic Reporting for period 2 - FRESHTRAY (New multi-active cardboard packaging solution to extend the shelf-life of fresh fruits and vegetables by 40%.)
Berichtszeitraum: 2019-04-01 bis 2020-01-31
Newfresh, with the use of nanotechnology and excellent properties of the ingredients of its multi-active coating (antimicrobial, antioxidant and ethylene scavenger), extends the FF&V shelf-life in a natural and cost-efficient way. The multi-active coating of Newfresh is fully integrated in the packaging system and can be applied to different types of packaging solutions, allowing its use for products in bulk packaging and packed in flow pack or in individual wrapping. The main outcome of the project is the full market-readiness of Newfresh. Once released to the market, Newfresh will have a significant impact on the operations of the FF&V companies. Our solution will enable them to market a high quality product of an extended shelf-life, this way reducing their economic losses by 50% (estimation) related to the high produce spoilage. Moreover, our customers will experience up to 20% income increase due to the higher price perceived and the lower amount of produce rejected. The FF&V companies will gain in flexibility and bargaining power as they will be able to choose the right moment to sell their produce according to the market prices or to cost-effectively export it to further destinations where higher price can be perceived. Newfresh will contribute significantly to solving part of the problem of wasting agri-food products in the supply chain. By reducing the waste of FF&V (by estimated 50%) NewFresh will contribute to alleviate the CO2 emissions discharged in vain to the atmosphere and reduce the negative impact on natural resources use.