The EU is one of the biggest F&V production, trading and fresh produce markets.
The growing need to respond to consumer expectations on real time access to information (where is my food coming from, authenticity of the food, environmental impact of production and transport, food safety, pesticide residues, worker welfare, child labour, etc.) and IoT is going to increase data exchange exponentially, creating a need for new and more efficient systems to manage supply chains.
B2FRESH will provide a platform that will allow the industry to cope with these new needs, will increase the sector’s productivity and efficiency simplifying the management of trading requirements, reducing the time spent on checks and analysis costs. It also fights the lack of transparency, access to data and communication problems by providing a platform that centralises all information exchanges and out of which it elaborates reports, business profiles and, ultimately, predictive insights.
The access to information previously locked in the supply chain and benchmarking reports will enable the industry to take data driven decision to improve the base suppliers´ performance. As an example, it is expected that this approach will have a massive effect on rationalizing and reducing pesticide use by producers worldwide, at a scale never seen before.
B2FRESH’s forecasts will allow F&V operators to optimise resources such as pesticides (whose use will be reduced) and also to improve fruits and vegetables’ shelf-lives, allowing an extension in the best-before-date of 1 to 2 days.
Ultimately, this will improve the quality of the fruits and vegetables consumed as well as the global productivity and efficiency of the sector, which will, at the same time, be reflected on the agriculture sector.
