Project description
An innovative proximity services platform personalises customer service in real time
Smart phones give us the opportunity to share our location, a boon to companies that would like to send us location-relevant information. So-called proximity services enable the network-assisted discovery of people or devices in proximity to the service user and communication between these devices. The French SME The Bubbles Company has developed a small device, the bubble, and a service platform that provides proximity services for retailers enabling advanced marketing features that foster marketing intelligence strategy. The solution presents automated personalised marketing campaigns in real time. The EU-funded bubbleOn project is helping the team optimise the innovative technology and prepare the path for commercialisation.
Objective
bubbleOn is a fully integrated ecosystem to provide proximity services (marketing, custbubbleOn is a fully integrated ecosystem to provide proximity services (marketing, customer satisfaction, etc.) based on a non-intrusive device (presented as a charging station, the bubble) and a service platform that seamlessly allows creating and using adaptive content depending on each user profile, location, time and context. All of this enables advanced marketing features that fosters marketing intelligence strategy. bubbleOn is the only solution including a proximity service multi-technology device, a content management system (CMS) and an orchestrator to provide a non-intrusive, seamless, turnkey solution for retailers to deliver proximity marketing services in their stores. bubbleOn project follows three principles: 1. Extreme User Experience: from our physical device –the bubble–, designed by a prestigious studio in Paris, to our content management system (CMS) and including the service portfolio designed for end users (i.e. 1/X promotion described in section 1.3) everything is created to impact positively in the mind of people, to ease common and not so common actions and to be pretty, friendly and appealing. 2. Omni-channel, one step further: our solution integrates the offline world with online resources to provide individuals with the most exciting experience (one can go to a supermarket and get his full basket refunded, suddenly!). We mix proximity technologies (beacons, GPS, Wi-Fi…) with marketing techniques (coupons, promotions, loyalty programs, sales…) and produce automated campaigns in real time. 3. Taylor made marketing: thanks to our business intelligence orchestration, implemented in our orchestrator, we are able to deliver absolute customised content to each individual entering a shop, a bank branch or a station. This opens a new door to deliver valuable content to the customers, by mean of non-intrusive marketing, gamification and other innovative methods.
Fields of science
- natural sciencescomputer and information sciencessoftware
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
- natural sciencescomputer and information sciencesdata sciencebusiness intelligence
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
75007 PARIS
France
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.