Descrizione del progetto
Una piattaforma innovativa di servizi di prossimità personalizza il servizio clienti in tempo reale
Gli smartphone ci offrono l’opportunità di condividere la nostra posizione, una manna per le aziende che desiderano inviarci informazioni rilevanti per la posizione. I cosiddetti servizi di prossimità consentono la scoperta assistita dalla rete di persone o dispositivi in prossimità dell’utente del servizio e la comunicazione tra questi dispositivi. La PMI francese The Bubbles Company ha sviluppato un piccolo dispositivo, la bolla, e una piattaforma di servizi che fornisce servizi di prossimità per i rivenditori, consentendo funzioni di marketing avanzate che favoriscono la strategia di marketing intelligence. La soluzione propone campagne di marketing automatizzate e personalizzate in tempo reale. Il progetto bubbleOn, finanziato dall’UE, sta aiutando il team a ottimizzare la tecnologia innovativa e a preparare la strada per la commercializzazione.
Obiettivo
bubbleOn is a fully integrated ecosystem to provide proximity services (marketing, custbubbleOn is a fully integrated ecosystem to provide proximity services (marketing, customer satisfaction, etc.) based on a non-intrusive device (presented as a charging station, the bubble) and a service platform that seamlessly allows creating and using adaptive content depending on each user profile, location, time and context. All of this enables advanced marketing features that fosters marketing intelligence strategy. bubbleOn is the only solution including a proximity service multi-technology device, a content management system (CMS) and an orchestrator to provide a non-intrusive, seamless, turnkey solution for retailers to deliver proximity marketing services in their stores. bubbleOn project follows three principles: 1. Extreme User Experience: from our physical device –the bubble–, designed by a prestigious studio in Paris, to our content management system (CMS) and including the service portfolio designed for end users (i.e. 1/X promotion described in section 1.3) everything is created to impact positively in the mind of people, to ease common and not so common actions and to be pretty, friendly and appealing. 2. Omni-channel, one step further: our solution integrates the offline world with online resources to provide individuals with the most exciting experience (one can go to a supermarket and get his full basket refunded, suddenly!). We mix proximity technologies (beacons, GPS, Wi-Fi…) with marketing techniques (coupons, promotions, loyalty programs, sales…) and produce automated campaigns in real time. 3. Taylor made marketing: thanks to our business intelligence orchestration, implemented in our orchestrator, we are able to deliver absolute customised content to each individual entering a shop, a bank branch or a station. This opens a new door to deliver valuable content to the customers, by mean of non-intrusive marketing, gamification and other innovative methods.
Campo scientifico
- natural sciencescomputer and information sciencessoftware
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
- natural sciencescomputer and information sciencesdata sciencebusiness intelligence
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
75007 PARIS
Francia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.