Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste

Informazioni relative al progetto

Mimica Touch

ID dell’accordo di sovvenzione: 816826

DOI

10.3030/816826

Progetto chiuso

Data della firma CE 9 Maggio 2018

Data di avvio 1 Giugno 2018

Data di completamento 30 Settembre 2018

Finanziato da

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

MIMICA LAB LTD
United Kingdom

Periodic Reporting for period 1 - Mimica Touch (Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste)

Periodo di rendicontazione: 2018-06-01 al 2018-09-30

Sintesi del contesto e degli obiettivi generali del progetto

Mimica Lab is a UK food-packaging company, creating the next generation of food expiry labelling that both reduces food waste and improves food safety. Founded in 2017, Mimica aims to disrupt the industry and minimize food waste. Its first product, Mimica Touch, is currently suitable for dairy products, however the team is working towards customising the solution for other food groups. The key objectives of the development are to create a formulation for meat products; update the label design for meat products; scale-up the production line; validate the Mimica Touch design for meat products through in-field pilot.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

Throughout the duration of the project, Mimica defined the preliminary updates in the formulation, reviewed its development plan, supply chain, and scouted for third parties to support in the development stage. The market segments and opportunities have also been evaluated, defining the TAM and SAM. Mimica established a commercialisation strategy. The Phase 1 feasibility assessment has established that a development plan for the Mimica Touch label is technically and commercially viable, and that implementation of an industrialisation and commercialisation plan should be pursued. SME Instrument Phase 2 funding could provide the correct amount of funding and support to allow the stated activities to be implemented successfully.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

In Europe, around 100m tonnes of consumable food and drink are thrown away every year. According to the UK government, £12bn worth of food and drink is binned each year, most of it edible. And it is a worldwide problem. The Food and Agriculture Organisation of the UN estimates that one-third of all food which is produced for human consumption is wasted, with fruit and vegetables going in the bin more than any other produce. A revamp of the sell-by-date label could save perfectly edible food from the bin bag. Mimica introduces a revolutionary label capable of experiencing and mimicking the decay rate of the food it is labelling. It provides accurate, real-time indication of the product’s freshness.

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