WP1
o Conception, realisation of promotional material, such as posters, programmes, roll ups, T-shirts, stickers and brochures displayed in libraries, shops and restaurants of the cities;
o Graphic and audio-visual coverage of the activities, production of 48 promotional videos and news, official acts...
o Public advertising: billboards, city lights, display of promotional material in streets, public spaces, both static and dynamic (bicycles);
o Advertising in public places and public transport: panels, bus stops, buses, shopping malls, buildings' facades, street marketing…
o Direct promotion during other public events;
o Airing of announcements/advertising/programmes/interviews on radio and TV stations. Media partnership with regional radio and TV station RTVA;
o Invitations sent (popular and institutional websites, municipalities and region capitals, media, schools, associations of parents/students, chambers of commerce, public services and foundations…);
o Mailings and phone calls to institutions, opinion leaders, researchers from participating institutions;
o Sending of the detailed programme to 300 mass media;
o Organisation of almost 100 pre-events:
o Visits: schools, regional/local institutions, educational institutions;
o Meetings with institutions and companies;
o Teaser events in public spaces;
o Organisation of 8 press conferences;
o Publication of press releases and press notes displayed to Andalusian cities prior to the event;
o Setting up and dissemination of a general press dossier and of 8 specific ones for each province involved;
o Publication of 380 on- and off-line articles, interviews, announcements, advertising in the main newspapers of the cities;
o Revamping, constant updating of the project website www.lanochedelosinvestigadores.fundaciondescubre.es;
o 180,082 visits and 434,054pages visited on the official site;
o Revamping and constant updating of social networks profiles, Facebook, Twitter, Flickr, LinkedIn, Instagram, YouTube;
o 337 new likers on Facebook;
o 380 new followers and national Trending Topic on Twitter;
o 29 videos uploaded on YouTube;
o Sending of newsletters;
o About 2.900.000 people made aware of the European Researchers' Night and its objectives.
WP2
o Offer of the activities as described in Annex I Part B to the grant Agreement, namely:
In 2019, the activity has gained prominence in the agendas of cities; thereby facilitating the event has reached 81,200 participants, a 4.10% increase over the previous year and a 8.27% increase over 2017: Almería: 14,000; Cádiz: 10,000; Córdoba: 9,000; Granada: 15,000; Huelva: 5,000; Jaén: 8,000; Málaga: 10,200; Sevilla: 10,000
The consortium organized 654 activities (+14.74% over 2018) in the eight Andalusian provinces, Ceuta and Melilla, as planned in the Annex I part B to the Grant Agreement, namely:
o 470 hands-on experiments, science shows and workshops;
o 64 debates and micro talks with researchers;
o 102 hands-on experiments and workshops designed for kids;
o 10 leisure activities;
o 8 European Corners.
The project registered the participation of 3,062 researchers and organizers (+5.77% more than in 2018) this year showing their work to the public and working to organize the event. As for their profile, the number of women researchers was again higher than men (53.69% of researchers involved were women and 46.31% were men), of whom:
o 20 benefitted from MSCA scheme
o 233 involved in 375 projects having benefitted from another EU support (FP 7, HORIZON 2020).
WP3
o Monitoring of activities, estimation of the number of attendees (during the event);
o Self-administered questionnaire (postcard registering the email of the attendees for the sending of a subsequent questionnaire online);
o Online survey of participants (during and after): sociodemographic profile of the participants, their level of satisfaction with the activities and the impact of the programme on the main public commitment to science. (Closeness and commitment to science, interest in scientific activities and research careers...);
o Self-administered questionnaire by postcard + online survey;
o Brief questionnaire, designed as a postcard, given to the participants requesting information about the gender and age profile, satisfaction with the activities and their contact by email, to be set in boxes provided at the event;
o Second online questionnaire, more detailed, sent to a sample of the electronic contacts collected through postcards;
o Questionnaires including several questions in order to know the scientific dissemination perception. The impact assessment report can be the basis to develop the dissemination barometer in Andalusia from direct contact with citizens.
