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Map value transformations in a global interconnection. How sensory experiences and cultural interpretations shape concepts of “ethical diamond” and “mining work ethic”.

Description du projet

Suivre les diamants d’une mine éthique jusqu’au marché

L’industrie de l’extraction de diamants a des connexions aux quatre coins du globe. Le projet DiaEthic, financé par l’UE, s’intéressera aux mines canadiennes de diamants des Territoires du Nord-Ouest. Les mines produisent des diamants certifiés, extraits en suivant des exigences strictes en matière de protection de l’environnement, en respectant des conditions de travail équitables et en veillant au développement économique des communautés minières. Les diamants sont vendus à la bijouterie Belloni, fondée en 1926 en Italie, qui est le premier concédant certifié italien. Adoptant une approche anthropologique, le projet DiaEthic étudiera les pratiques des consommateurs et apportera un éclairage sur les interprétations culturelles que ces derniers attribuent à leurs actions quand ils achètent des diamants éthiques.

Objectif

The aim of the project is to retrace, through an ethnographic research in the Canadian diamond mine Diavik and in the jewelry Belloni in Milan, the cultural interpretations that various parties (miners, consumers and owners of jewelry) give, within a global interconnection to ethical diamond and the idea of ethics of mining work. The Diavik Mine, who joined a certification program signed by the Government of the Northwest Territories of Canada, produces ethical certified diamonds that are sold in Italy in the jewelry store Belloni.
The project provides a detailed description of the concept of culture of limit, coined by the candidate, that Armano has already detected among miners of alpine mining communities; the concept explains the special relationship between miners and mine, which is interpreted by the workers as a symbolic threshold that the miner must challenge to be accepted in the group of companions; but it is also a threshold that the miner must not exceed to avoid accidents at the work of place. The anthropological concept of limit, regulates the relationship between workers in the mine and gives shape to a cultural representation of mining work ethic.
In ethnographic research in jewelry, the project aims to study, from the anthropological point of view, consumer practices and understanding the cultural interpretations that consumers attribute to their actions when they buy ethical diamonds. It also wants to analyze which interpretations, the owners of the jewelry, give to the idea of mining work ethic and how it is used, advertising strategies, to promote the sale of ethical diamonds.
The project aims to build an analysis methodology of anthropology, to the study of consumption that can provide a new key to anthropological interpretation of consumers and consumption practices. The main target is to contextualize, from the socio-cultural point of view, consumption practices and from the classic consumer research, bring out the consumers point of view.

Coordinateur

UNIVERSITA CA' FOSCARI VENEZIA
Contribution nette de l'UE
€ 255 768,00
Adresse
DORSODURO 3246
30123 Venezia
Italie

Voir sur la carte

Région
Nord-Est Veneto Venezia
Type d’activité
Higher or Secondary Education Establishments
Liens
Coût total
€ 255 768,00

Partenaires (1)