Descrizione del progetto
Seguire i diamanti dalla miniera etica al mercato
Il settore di estrazione dei diamanti ha legami in ogni angolo del mondo. Il progetto DiaEthic, finanziato dall’UE, si concentrerà sulle miniere di diamanti del Canada situate nei Territori del Nordovest, che producono diamanti certificati estratti secondo requisiti rigorosi per la tutela ambientale, condizioni di lavoro eque e lo sviluppo economico nelle comunità minerarie. I diamanti vengono poi venduti alla gioielleria Belloni in Italia, prima licenziataria certificata italiana, la cui fondazione risale al 1926. Il progetto DiaEthic, adottando un approccio antropologico, esaminerà le pratiche dei consumatori e getterà luce sulle interpretazioni culturali che questi ultimi attribuiscono alle proprie azioni quando acquistano diamanti etici.
Obiettivo
The aim of the project is to retrace, through an ethnographic research in the Canadian diamond mine Diavik and in the jewelry Belloni in Milan, the cultural interpretations that various parties (miners, consumers and owners of jewelry) give, within a global interconnection to ethical diamond and the idea of ethics of mining work. The Diavik Mine, who joined a certification program signed by the Government of the Northwest Territories of Canada, produces ethical certified diamonds that are sold in Italy in the jewelry store Belloni.
The project provides a detailed description of the concept of culture of limit, coined by the candidate, that Armano has already detected among miners of alpine mining communities; the concept explains the special relationship between miners and mine, which is interpreted by the workers as a symbolic threshold that the miner must challenge to be accepted in the group of companions; but it is also a threshold that the miner must not exceed to avoid accidents at the work of place. The anthropological concept of limit, regulates the relationship between workers in the mine and gives shape to a cultural representation of mining work ethic.
In ethnographic research in jewelry, the project aims to study, from the anthropological point of view, consumer practices and understanding the cultural interpretations that consumers attribute to their actions when they buy ethical diamonds. It also wants to analyze which interpretations, the owners of the jewelry, give to the idea of mining work ethic and how it is used, advertising strategies, to promote the sale of ethical diamonds.
The project aims to build an analysis methodology of anthropology, to the study of consumption that can provide a new key to anthropological interpretation of consumers and consumption practices. The main target is to contextualize, from the socio-cultural point of view, consumption practices and from the classic consumer research, bring out the consumers point of view.
Campo scientifico
Parole chiave
Programma(i)
Argomento(i)
Meccanismo di finanziamento
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)Coordinatore
30123 Venezia
Italia