Descripción del proyecto
El camino de los diamantes desde las minas éticas hasta el mercado
La industria de la minería de diamantes tiene conexiones por todo el mundo. El proyecto DiaEthic, financiado con fondos europeos, se centrará en las minas de diamantes de Canadá, en los Territorios del Noroeste. En estas minas, se producen diamantes certificados y se trabaja de acuerdo con estrictas normas para la protección ambiental y las condiciones laborales justas, así como en favor del desarrollo económico de las comunidades mineras. Los diamantes se venden a la joyería Belloni, en Italia, que se fundó en 1926 y que es el primer licenciante certificado del país. El proyecto DiaEthic empleará una estrategia antropológica para estudiar las prácticas de consumo y aportar más información sobre las interpretaciones culturales que los consumidores les dan a sus acciones al comprar diamantes éticos.
Objetivo
The aim of the project is to retrace, through an ethnographic research in the Canadian diamond mine Diavik and in the jewelry Belloni in Milan, the cultural interpretations that various parties (miners, consumers and owners of jewelry) give, within a global interconnection to ethical diamond and the idea of ethics of mining work. The Diavik Mine, who joined a certification program signed by the Government of the Northwest Territories of Canada, produces ethical certified diamonds that are sold in Italy in the jewelry store Belloni.
The project provides a detailed description of the concept of culture of limit, coined by the candidate, that Armano has already detected among miners of alpine mining communities; the concept explains the special relationship between miners and mine, which is interpreted by the workers as a symbolic threshold that the miner must challenge to be accepted in the group of companions; but it is also a threshold that the miner must not exceed to avoid accidents at the work of place. The anthropological concept of limit, regulates the relationship between workers in the mine and gives shape to a cultural representation of mining work ethic.
In ethnographic research in jewelry, the project aims to study, from the anthropological point of view, consumer practices and understanding the cultural interpretations that consumers attribute to their actions when they buy ethical diamonds. It also wants to analyze which interpretations, the owners of the jewelry, give to the idea of mining work ethic and how it is used, advertising strategies, to promote the sale of ethical diamonds.
The project aims to build an analysis methodology of anthropology, to the study of consumption that can provide a new key to anthropological interpretation of consumers and consumption practices. The main target is to contextualize, from the socio-cultural point of view, consumption practices and from the classic consumer research, bring out the consumers point of view.
Ámbito científico
Palabras clave
Programa(s)
Régimen de financiación
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)Coordinador
30123 Venezia
Italia