Project description
Unwinding and understanding the potential of new VR technologies
The 360º-video virtual reality (VR) stories have great potential to raise awareness and comprehension for broadly ungraspable issues. However, we lack empirical evidence about their potential persuasive effects and a theoretical framework about how these might impact people. The EU-funded PersVR project will investigate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes and behaviour. PersVR will employ a multidisciplinary approach that combines mainly social psychology, communication sciences and psychophysiology to test a theoretical model about how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. Moreover, the project aims at establishing an innovative methodological toolkit for understanding the social impact of new VR technologies.
Objective
Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior.
The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- social sciences media and communications journalism
- social sciences psychology social psychology
- natural sciences computer and information sciences software software applications virtual reality
- natural sciences earth and related environmental sciences atmospheric sciences climatology climatic changes
- social sciences sociology demography human migrations
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF-EF-ST - Standard EF
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2018
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1081 HV Amsterdam
Netherlands
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.