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Towards historically informed practice in contemporary Arabic typography

Descrizione del progetto

Le migliori prassi nell’ambito della tipografia araba

Il periodo tra il 1840 e il 1910 è considerato il culmine nella tipografia araba poiché i tipografi mediorientali hanno adottato con successo la tecnologia di impaginazione occidentale. Ciò ha avviato la cultura della stampa araba. Il progetto TypoArabic, finanziato dall’UE, eseguirà una ricerca multidisciplinare per presentare le migliori prassi nell’ambito della tipografia araba. Il progetto applicherà strumenti di imaging ad alta risoluzione e tecniche di ricostruzione digitale volti ad analizzare la progettazione araba per la lettura, le convenzioni di diversi stili testuali e considerazioni microtipografiche sulla leggibilità e sull’abilità conservati negli archivi delle principali biblioteche di ricerca. TypoArabic coinvolgerà gli operatori, l’istruzione superiore e l’industria informatica, renderà partecipi gli utenti finali sui risultati della ricerca e pubblicherà una guida per la tipografia araba con informazioni sui precedenti storici.

Obiettivo

The proposed, multi-disciplinary research will reveal best practice in Arabic typography, filling a current knowledge gap, and will culminate in publication of a guide to Arabic typography which draws on historical precedent. The researcher will investigate best practice from the 1840s to the 1910s, an era which represents a high point in Arabic typography, which was subsequently obscured by mechanisation. In this key period, Middle Eastern printers, versed in the customs of a sophisticated manuscript culture successfully adopted Western typesetting technology to give birth to Arabic print culture. Using archival sources, found in major research libraries and collections, the researcher will investigate printed items for their materiality, strategies in the structuring of information, and patterns of typographic design. High-resolution imaging tools and digital reconstruction techniques will be used to analyse specificities of Arabic design for reading, conventions of different textual genres, and micro-typographic considerations relating to legibility and craft. From this basis of historical research, and scientific excellence, the researcher will apply a practitioner’s lens, extending new knowledge beyond academic discourse. Through the engagement of professional peers, higher education, and the IT industry, he will involve potential end users of the research findings, and initiate a two-way exchange of knowledge. The project will contribute substantially to: an evolving typographic practice that currently lacks a discursive component; design course curricula worldwide; and to advancing Arabic text composition on digital devices. It will use diverse communication channels – the guide directed at peers and students; journal articles that contribute to academic discourse; conference presentations targeting industry; a blog and social media activities that reach out to the wider public – to engage a multitude of potential users and maximise this project’s reach.

Coordinatore

THE UNIVERSITY OF READING
Contribution nette de l'UE
€ 337 400,64
Indirizzo
WHITEKNIGHTS CAMPUS WHITEKNIGHTS HOUSE
RG6 6AH Reading
Regno Unito

Mostra sulla mappa

Regione
South East (England) Berkshire, Buckinghamshire and Oxfordshire Berkshire
Tipo di attività
Higher or Secondary Education Establishments
Collegamenti
Costo totale
€ 337 400,64