Descrizione del progetto
Una piattaforma software innovativa per trarre un beneficio collettivo dai megadati
Sebbene i megadati siano disponibili per tutti, poche realtà, soprattutto tra le PMI, hanno le conoscenze necessarie per sfruttarne i benefici. Il progetto MyKite, finanziato dall’UE, svilupperà una piattaforma software per permettere alle imprese e agli individui senza competenze specifiche in questo campo di accedere a informazioni facilmente comprensibili derivanti da social media, siti web, blog, forum e articoli di notizie. Queste informazioni saranno rese disponibili su una dashboard in rete facile da usare, corredata da widget di semplice lettura e video coinvolgenti. A una tariffa mensile competitiva, gli utenti potranno accedere in qualsiasi momento a informazioni complete relative al proprio settore. Il progetto svolgerà studi di fattibilità commerciale e tecnica per preparare il prodotto al lancio sul mercato.
Obiettivo
"Nowadays, everyone has access to big data, but just a few are able to collect, store, elaborate and interpret them. Indeed, ""you almost have to get a complete education in analytics to choose your first monitoring package. A lot of organisations want to get into the game and make themselves competitive with the big boys. But the learning curve is horrendous"", Scott Robinson, SharePoint and BI expert, stated. MyKite aim to shorten the distance between media big data (social media and web) analytics and SMEs as well as unskilled people, so reducing the probability to face unequal access to big data with big companies leading the market and non-specialised audience falling behind. It offers the possibility to gain insights on sector observatories through a user-friendly dashboard, with easy-to-read widgets and engaging videos, visually summarising the main findings as a story. Moreover, people may have whatever sector insights and whenever they want for a very competitive monthly fee. Finally, the product can potentially create a new stream of services of market trends video-storytelling approachable by anyone.
So, to go ahead of competition, we need to speed-up our development and commercialisation. Through this Phase 1 we want to explore different commercialisation and IP protection strategies and identify key partners for a consortium. At Phase 2, we aim to successfully bring MyKite to the market by integrating the predictive and visual analytics algorithms and the video storytelling feature. We estimate a duration of 24 months and a funding requirement of ca. 850k EUR to reach a revenue of €16M in 2022.
Based on our market studies, we will initially focus on the Italian, European and North American markets, demonstrating a higher readiness to pay.
The capability and vision of the heterogeneous team to adapt to the new market challenges and to understand SMEs needs, and its knowledge in social media and web analytics are key features for the product success.
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Campo scientifico
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
37133 VERONA
Italia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.