This Feasibility Study comprises four main tasks:
Task 1: Market Study update. (1) We have updated our preliminary market data, by approaching the global nutraceutical market and two of its main segments, food supplements and functional food. We have collected and analysed in depth information from various market and research studies. Based on this information, we have concluded that the forecasts are optimistic, with a notable growth trend just coinciding with the market launch of NEOCANTAL. (2) Besides, we have estimated our market size. We have followed the TAM-SAM-SOM methodology, resulting a Serviceable Obtainable Market (SOM) of almost €91M yearly. (3) We have refined NEOCANTAL’s value chain, by leveraging our coaching sessions and our coach’s knowledge of this industry’s insights, and have identified the key stakeholders for the successful commercialization of NEOCANTAL. A first approximation to the basis of a future Engagement Plan has been issued. (4) Finally, we have performed an in-depth analysis of the different sales schemes functioning in the market. For NEOCANTAL’s business line, our preliminary choice is a mixed solution: during the first penetration stage, we will use distribution partners as a market entry strategy. Then, we will create our own local sales offices.
Task 2: Freedom to Operate (FtO) analysis and IPR Strategy: A thorough patents search has been performed to guarantee that NEOCANTAL commercialization can be addressed without infringing valid IPR of others. In view of the results, we conclude that the novelty of NEOCANTAL’s features is not already protected by any published patent. However, there is an outstanding current trend in this field to advance in the upgrading of functional foods and dietary supplements based in the phenolic compounds, sometimes including oleocanthal. We are currently working in the patenting procedure for our products and processes to protect our results and overcome competitors.
Task 3: Technical Work Plan. We have finally selected two definitive commercial forms (NEOCANTAL liquid and soft pills). There is a complete and soundly structured technical work plan designed to achieve NEOCANTAL’s transition from TRL6 to TRL9, with a detailed definition of 6 Work Packages, tasks and main outcomes from all phases, as well as a temporal schedule and preliminary budget. Subcontracting needs have been identified in tasks where they are critical. The most important are included in WP3, which is devoted to the development of a transversal population-based study to test the anti-inflammatory effects of NEOCANTAL.
Task 4: A thorough Business Plan for NEOCANTAL has been issued. Results are optimistic for NEOCANTAL’s commercialization, which will result on an increase of our international dimension and will positively impact our commercial and financial indicators.