Within the technological feasibility study, we have analysed the TWIST&POP closure system’s stage of development and defined its final specifications based on real market needs for each segment application (sparkling wine production and expedition, and Beers & CSDs expedition). We have established our technology roadmap to achieve the biggest impact in the market, developed specific designs for each type of carbonated beverage we target, and made prototype moulds for advance testing. Moreover, we have assessed the market attractiveness by quantifying and segmenting the C&Cs market. We have identified the needs and benefits of each product type sector (sparkling wine, CSDs, beers) including barriers to market entry. A benchmarking and competitive products assessment (including prices and drawbacks) has been carried out. We have collected letters of intent from four potential customers that confirms the willingness to pay for our innovation. According to the business model, we have defined a two folded business model based on FizzyCAPS exploitation, depending on its final application, and we have analysed the best pricing strategy according to market assessment outcomes. We have also analysed the existing competitive and substitute products extensively, and we have identified the main risks, their impact, probability, and designed a contingency plan. In relation to our IPR protection, we have extended it by applying a National Phase of our PCT patent. Additionally, we have drafted the work plan for the Phase II project including work packages, deliverables, milestones, interdependencies, and Gantt chart. Finally, personnel effort has been sized, and hiring needs defined.
