During the SME-Instrument Phase I (March-July 2019) we have conducted a feasibility study to analyse our project’s technical, commercial and financial viability.
Regarding technical viability, we have (i) studied hardware (HW) and software (SW) parameters and optimised them taking into account reliability test results and client feedback, as well as their best manufacturing options, (ii) analysed the applicable regulatory framework, (iii) assessed the best Blockchain implementation methodology, (iv) searched for the most appropriate system to reduce data transmission costs and (v) for the optimum telecommunications network provider.
From the commercial viability point of view, we have carried out an in-depth market study of the cold chain tracking and monitoring systems market, which includes an analysis of the market drivers and barriers and an examination of potential competitors. We have examined the needs of our target users, which mainly include temperature-sensitive food and pharma producers/manufacturers/traders. In addition, we have carried out a Porter’s 5 Forces analysis as well as a SWOT analysis. In addition, we have investigated potential risks that may arise during project implementation and designed mitigation measures for each of them.
Finally, in the financial assessment we have designed a pricing strategy for the Cool-Sens service, and we have integrated it into a business strategy, considering the knowledge we have obtained from the technical and commercial assessments. In addition, we have updated our financial projections in the light of what we have learnt from our assessments and we have elaborated a financial forecast for the 5 first commercialisation years.