Intelligent Theatrical Distribution System

Descripción del proyecto

Tecnología moderna para resucitar los cines tradicionales

La industria tradicional del cine tiene algunos serios competidores: la digitalización, internet y la tecnología móvil. Sin embargo, su mayor problema consiste en encontrar una forma nueva de asegurarse clientes potenciales. El proyecto ITDS, financiado con fondos europeos, propone una distribución de películas inteligente. El sistema se valdrá de la inteligencia artificial y el análisis de datos útiles para predecir los resultados de taquilla desde plataformas en línea y acercará el público a los cines. Además, propondrá la cartelera de cada cine basándose en las proyecciones según su localización y las características de su público local. De esta forma, el proyecto aumentará la tasa de éxito de los cines y su interactividad con las comunidades.

Objetivo

Digital and mobile society is threatening movie theatre industry. Users demand more content. Spectator behaviour is evolving to event-based experiences, single-day screenings and alternative contents. The classical approach misses all the customer info about due to poor traceability.
Traditional targeting at theatres instead of distributors complicates the movie industry digitalization, as there is no way to manage such complex theatrical environment worldwide.
ITDS is a smart movie distribution solution consisting of an Artificial Intelligence engine and predictive analysis (logistics regression and decision trees) working on multiple data sources in order to: (i) provide a prediction of box office results in an online platform; (ii) connecting movie theatres to the audience and (iii) suggesting the best movie schedule for each theatre, geographical location, audience gender & age, etc.
It provides customers (Movie owners & theatres) with a higher success rate (direct link between all stakeholders), low risk (revenue share model) and maximal ROI/box office, thanks to our marketing and focus on the long tail. It reaches to a new audience (35% our users do not frequently go to movie theatres).
For end users (audience) it will increase the movie offering available in theatres by 98% and provide better interactivity and communities.
ITDS will help Movieday in our international expansion to EU countries, nearly €200M revenue over 5 years and the creation of 158 additional qualified jobs by 2025.
Movieday is an Italian start-up, founded in 2014, fully dedicated to ITDS, its core project. It secured €600k support from public/private organizations and has a team of 10 movie industry and business professionals. Company turnover in 2017 was €250k and the company got €500k VC investment in Dec 2018.

Ámbito científico

Programa(s)

Tema(s)

EIC-SMEInst-2018-2020 - SME instrument

Convocatoria de propuestas

H2020-EIC-SMEInst-2018-2020

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SMEInst-2018-2020-1

Régimen de financiación

SME-1 - SME instrument phase 1

Coordinador

MOVIEDAY NEXT SRL

Aportación neta de la UEn

€ 50 000,00

Dirección

VIALE REGINA GIOVANNA 9
20129 MILANO
Italia

Pyme

Sí

Región

Nord-Ovest Lombardia Milano

Tipo de actividad

Private for-profit entities (excluding Higher or Secondary Education Establishments)

Enlaces

Contactar con la organización

Participación en los programas de I+D de la UE

Red de colaboración de HORIZON

Coste total

€ 71 429,00