Descrizione del progetto
Diffondere l’uso della tecnologia per il risparmio idrico
Con i cambiamenti climatici e la scarsità di acqua che rappresentano una minaccia crescente per la maggior parte della popolazione mondiale, molti sono alla ricerca di modi per conservare grandi quantità di acqua. In quest’ottica, l’azienda svedese Altered è stata in grado di sviluppare una nuova tecnologia utilizzando finanziamenti acquisiti tramite Kickstarter: un ugello che consente la stessa esperienza di lavaggio utilizzando fino al 98 % di acqua in meno, nonché il passaggio alla normale irrorazione. Il progetto MistAndClean, finanziato dall’UE, si baserà su questo brevetto e svilupperà tre nuove tecnologie basate su di esso: un’alternativa in plastica più economica, un rubinetto fisso per cucine e bagni e soffioni per la doccia. In questo modo si risparmierebbero ogni giorno notevoli quantità di acqua.
Obiettivo
By 2023, about half of the world’s population will live in areas without enough water for basic needs. Altered is making water saving as easy as possible with a full range of water-saving products for all types of water use and all budgets. For our first development we have spent nearly €1.5M to bring to the market a radical technology: a patented nozzle that transforms a gushing flow into a dense, high-speed mist using up to 98% less water than existing taps, while maintaining the same washing experience with the option to switch to spray mode for a higher flow when needed. We are working together with distributors and retailers to offer something different from traditional companies by turning components no one knows about, into beautiful, easy to use, durable, versatile products fitting for every budget and every tap. Thanks to a viral Kickstarter campaign video with over +50 million views we have secured the sales of our first 60K units, our first partnerships with large corporates like Ikea and Unilever and an endorsement from WWF which have set us on our way to help solve the global water crisis, contribute to energy savings and offset carbon emissions. We are seeking €1.62M for Mist&Clean, making the way for three new developments based on our current technology: 1) a cheaper, plastic version of our current devices 2) a fixed faucet for new bathrooms and kitchens and 3) showerheads so that our innovative water saving technology can be put to use in every household, hotel, restaurant, airport and public space. The successful completion of Mist&Clean will allow us to grow our share of the faucet market and tap into the showerhead segment for the first time, a total addressable market (TAM) in the EU alone of 1.83B units. A mere year after the commercialization of these new developments, we expect that they will contribute over €18M in revenue to Altered, setting the stage for our company to be leaders in water conservation.
Parole chiave
Programma(i)
Argomento(i)
Invito a presentare proposte
(si apre in una nuova finestra) H2020-EIC-SMEInst-2018-2020
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
114 34 Stockholm
Svezia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.