Main works were related to (see Feasibility Study for further information):
- Design and features issues. As we planned in Phase 1 proposal, we have achieved a greater variety of devices and packs. Main advances include femenine designs, family pack and NEKI home.
- Sales and internationalization: We have continued our expansion strategy, with increasing sales at national level and new markets access. This way, we have replicated our Italian business development office in Sweden and Portugal (we base our internationalization strategy on development offices with local staff).
- Stakeholders. Apart from our agreements with the different suppliers, we count on a complete network in care sector, including main European companies like Eulen, Clece, Alares and DomusVi. They support us in visibility actions and at the same time they are great customers and prescribers for NOCK, allowing our access to thousands of seniors that make use of their services.
- Competitors. We are continuously watching the market and detecting competitors’ advances and new agents producing similar services. At this moment, we are tracking the activity of different companies.
- Financing: Apart from the great growth in revenues from sales, mentioned in corresponding section, we just closed a €800,000 round with investors, including €180,000 in StarupXplore (that became 225,000).
After all this work, we count on 4 international offices, a consistent stakeholders partnership and revenues achieving objectives in 2019.