Periodic Reporting for period 1 - Contentflow (Video Livestreaming Has Never Been Easier) Periodo di rendicontazione: 2019-07-01 al 2019-12-31 Sintesi del contesto e degli obiettivi generali del progetto There are several challenges with video livestreaming. Multi-Platform Streaming is Time and Cost Intensive: When wanting to stream on different platforms simultaneously, each stream needs to be set up separately consuming their own bandwidth each. Bandwidth Issues: Stable Internet connection speed is a key to successful live video streaming process. Considering that wireless connections tend to tolerate Internet connection drops more often, video streaming requires a DSL or cable connection in order to succeed with live video streaming.Offering a Smooth Experience: It is not always easy to deliver a smooth experience because of the nature of certain livestreams. Building an Audience: Requires figuring out an effective means of distributing live video on a mass scale. It is important to be sure that the videos are available on high-traffic pages that contain content relevant to the target audience.Freedom of communication is a human right. However, the freedom of press is hierarchical, biased, and non-interactive. The Internet represents the breakthrough to reach free communication: Any citizen is entitled to publish information worldwide himself, and any other citizen has the right to receive, to judge, and to use it himself, under her/his own responsibility. The democratization of information makes it possible, that ideas, opinions, cultural diversity, knowledge, and education will be accessible anywhere, anytime, and to everybody. Corruption, injustice, abuse of power, and any form of terrorism will be exposed. Ignorance and the human disasters caused by it will decrease. Universal values and ethics of peaceful living together will become possible. With Contentflow, video information can reach anyone’s devices with Internet connection while live and allows people to make their own research and form their own opinion.The goals were to create a Technology Roadmap, to conduct market assessment and business model assessment, as well as a risk analysis. We also conducted OP assessment and created a business plan. Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti We closed a seed-fundraising round (raising €2), which gave us the momentum to hire a small sales and marketing team. These additions to the team are helping us ramp up the business as fast as possible. We opened an office in New York City in the beginning 2018 to build upon our European success. We rely on a B2B sales team, in-bound sales and onboarding. The sales team participates in events, cold calling and networking to recruit clients. Our e-marketing strategies are helping us recruit the first in-bound prospects. To get the foot in the door, we provide a free product demo, free trial, to then convert prospects into paying customer.Apart from all the conventional online (mostly website and social media) and offline marketing activities to promote the positive impact of the EC funding and our product Contentflow, our CEO Sebastian is a very connected speaker and point of reference in the industry. He is an expert in the field and speaks at events like the newTV Workshop (Berlin, November 20, 2018) or Adzine events such as PLAY Video Summit 2019 or New Marketing Tech Summit. Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora) Live streaming software provides parallel live-streaming and a Full-HD viewing experience without a loss of resolution. It will increase the understanding of the target audience by collecting data on the viewer. In this way, livestreaming publishers will be able to learn about their viewers and see how many have watched their stream at any given moment. They will also be able to visualize the geolocation of your audience through heat maps. Contentflow Innovation 1: Proprietary Software Components: All the single components of Contentflow are proprietary and have been developed in-house.Contentflow Innovation 2: One-Stop-Shop for Livestreaming: Contentflow covers the entire suite of needs for video streaming (and not just aspects of it) as opposed to competitors.Freedom of communication is a human right and one of the EU’s goals. Contentflow can help the democratization of information, as it can reach anyone’s devices with Internet connection while live. We allow people to make their research and form their opinion, which is an important right and enables Europeans to share their ideas, opinions and create cultural diversity. Logo
