The App utilizes Eye Tracking (ET) and CPT (Continuous Performance Test) data, to characterize the user’s attentional profile, providing initial evidence of attention difficulties, evaluating ADHD probability, and suggesting follow-up steps. During the present project, we conducted a pilot with our desktop version product (SeeMe) in order to learn about the commercialization channels needed for a B2C product, and the costs required. Moreover, we validated the eye tracking parameters collected during our attentional test as distinguishing between ADHD and control subjects.
In order to examine the business feasibility of the product, the company conducted a wide market research which included a desk research, focus groups, and one-on-one interviews with clinicians and key personals in UK.
In our study, we learned that parents to children with ADHD, or in the process of diagnosis, spend considerable time waiting due to 1-2 years waiting list at the NHS, to understand their child’s condition, without any practical tools for helping them cope.