Descrizione del progetto
Una tecnologia di piattaforma video maggiormente interattiva
La tecnologia per video mobile ha creato un mercato globale imponente, ma offre tuttora un’esperienza piuttosto passiva caratterizzata da poche funzionalità. Il progetto Movi Player SDK, finanziato dall’UE, supporterà una piattaforma video rivoluzionaria che inaugura un’esperienza pienamente creativa e di massimo coinvolgimento. Ai prodotti video nuovi o già esistenti, questo progetto aggiunge l’API player interpiattaforma con funzioni quali supporto del protocollo streaming per gli sviluppatori di app, Video on Demand interattivo, riprese dal vivo, MPEG-DASH interpiattaforma, HLS e MP4 progressivo, tempistiche per l’avviamento dei video estremamente ridotte e altre ancora. Esso impiega un’eccezionale tecnologia di analisi che aiuta sviluppatori, produttori e distributori a investire in modo più intelligente e a migliorare la propria offerta. Grazie alle sue caratteristiche d’avanguardia, Movi Tech si propone di guidare il nuovo mercato dei video mobile interattivi.
Obiettivo
Current mobile video platform technology is very limited and only allows the viewer to perform simple operations such as play, pause, stop and seek forward/backward. This makes video consumption a passive experience and hampers the users’ freedom to play and ability to be creative. These limitations stem from the underlying video technology of Android and iOS mobile platforms, which is outdated.
Movi has created a revolutionary video player technology – Movi Player SDK (Software Development Kit) – targeted at making video consumption a truly interactive experience. We offer a cross platform API and streaming protocol support for app developers, with the best end-user experience (interactive Video on Demand and Live video experience), super-fast start-up time, with cutting-edge functionalities and features, increasing the user engagement by at least 3x. Furthermore, our system provides analytics to track and report user attention, e.g. identifying attention hotspots (in video time and space). This helps app developers and video content producers/distributors (our main target groups) to monetize higher and smarter.
The high growth in mobile video revenue ($48Bn by 2021) will be driven by advertisers seeking to reach an increasing audience of users consuming video on their smartphones and tablets. Movi´s unique analytics technology brings higher return on investment for app developers and video producers/distributors by e.g. the correct placement of ads (for maximized viewer attention/engagement) or production of better content. We expect the key market players to recognize the unique value of our platform and integrate our technology as a new standard. Our first mover advantage and unique team of experts in real-time graphics and video engineering shall position us ahead of competitors/new entrants. Full commercialisation of Movi Player SDK will be rolled out latest by 2021 with the help of the SMEi funding, representing a revenues potential of €100M by 2024.
Campo scientifico
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
0157 OSLO
Norvegia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.