Periodic Reporting for period 1 - ICA-100 (A NOVEL NON-INVASIVE SOLUTION FOR CONTINUOUS BLOOD PRESSURE MONITORING)
Periodo di rendicontazione: 2019-06-01 al 2019-11-30
ICARIA has developed a medical device for blood pressure monitoring (ICA-100) based on a novel technology approach that allows obtaining a continuous, accurate and reliable blood pressure measurement, by only placing two bracelets in the patient. The ICA-100 solution has already been validated in a relevant environment involving healthy volunteers (TRL5). The technology is protected by means of two international patents, which grant ICARIA freedom-to-operate.
The feasibility study had as the main goal to validate that not only the business idea solves a real problem in the healthcare system, but also that it is coherent with the market. The most important global outcome of the project is a solid plan to face ICARIA’s upcoming stages, in order to transform a proof of concept to a product with a very concrete market fit that truly solves an unmet medical need. More specifically, the aim of Phase 1 was to further develop the marketing strategy and commercial plan. Besides, we assessed thoroughly the relevant regulatory and legal framework for obtaining certification and approval. Following the completion of this feasibility study, we plan to develop a certified commercial product. Solving the unmet medical need of more than 650 million patients in the world by commercializing the ICA-100 implies a potential market of €5.8b.
The feasibility study performed thanks to the SME Instrument phase I grant, allowed ICARIA to conclude that the development of a novel non-invasive solution for continuous blood pressure monitoring is viable and potentially successful. All in all, there is a big unmet medical need in many hospital settings that can be fulfilled with the ICA-100. Through this study, ICARIA has identified the uniqueness of the product in order to enhance the competitive advantages and ensure market adoption. ICARIA’s solution offers an accurate solution, capable to track both hypertensive and hypotensive events, which does not harm the patient and it provides continuous beat-to-beat monitoring. Besides, it is comfortable and cost-effective, with a very competitive price.
Defining the price of the ICA-100 has been extremely important since it is one of the strictest barriers of entry, after a comparison with other devices together with the feedback from hospitals managers we decided a price which will not be a burden for hospitals when deciding to purchase it. Another important barrier of entry is the possibility to integrate the ICA-100 in the existing hemodynamic monitors. We carried out an exhaustive study and found out that, even if a stand-alone and an add-on device would be interesting for the hospital setting, the most interesting and easy to adopt solution would be an integrable one. One last barrier of entry is the accuracy in the measurement and capability to track every fluctuation, for that reason we performed a technical feasibility study that showed great results for the ICA-100.
We also identified the regulatory pathway we have to pursue for obtaining the CE Mark which is mainly all included in the ISO 13 485 for medical devices, and the communications plan both for technical and corporate purposes.
Another aspect that was extremely important, was to quantify the economic impact ICARIA will have in hospitals. In the European Union, where we are initially focusing our activity, the healthcare systems are mainly public and, accordingly, a product needs to be affordable in order to enter the market, a thorough comparison with the standards of care shows that the ICA-100 represents a huge saving for the hospital.
Once proven the feasibility of the technology and the project, ICARIA's next step is to perform clinical validation of the ICA-100 in order to prove its proper functioning in critical patients and accuracy compared to the arterial line, as well as develop a more detailed commercialization plan for the go-to-market.