In recent years, the wearable electronics industry has largely increased, branching out into general fitness and medical applications. Electrodes are the sensing elements embedded in the devices for biopotential monitoring such as Electromyography (EMG), Electrocardiography (ECG) and Electroencephalography (EEG). Developed for clinical monitoring, biopotential measurement entered the consumer application market, e.g. sports diagnostics (ECG), gesture control and training (EMG), brain-computer interfaces, gaming and VR (EEG) and stimulation. In this shift from the clinical setting to the consumer market, new requirements concerning electrodes usability challenged the state-of-the-art in the field. We at IDUN have developed the Dryode™, a portfolio of biopotential monitoring electrodes based on an innovative design. The Dryode™ technology is a portfolio of innovative soft & dry biopotential electrodes, designed for integration into any wearable devices such as smart watches, headbands or headphones to record or stimulate brain, heart and muscles activities and therefore give precious information about the health of human beings, to researchers as well as users of consumer wearable devices. What IDUN aims to achieve is not only to be the best interface between the user’s skin and wearable devices but also to unlock the potential of wearables in new fields of application, so far unexplored due to existing electrodes‘ constrains such as poor user comfort or lack of signal fidelity. Indeed, by enabling the use of electrodes in fields like underwater sports or for long-term monitoring, the Dryode™ breakthrough innovation opens-up a completely new market where competition is mostly inexistent.